Senior Area Director of Operations - Fitness Industry

Job Description

Job Description

Benefits:

• Bonus based on performance
• Competitive salary
• Paid time off
• Training & development
• Dental insurance
• Vision insurance

Senior Area Director of Operations Fit Fusion, LLC | Crunch Fitness

About the Role
Fit Fusion, LLC, an independently owned and operated Crunch Fitness franchisee, is seeking an experienced Senior Area Director of Operations to lead operational and business performance across an assigned territory of approximately 15 clubs.

Reporting to the Vice President of Operations, this role leads and develops Area Directors of Operations and General Managers while driving consistent execution across a growing multi-state organization. The Senior Area Director is accountable for territory-level performance, leadership development, profitability, membership growth, labor management, member experience, and operational excellence.

We are looking for a proven multi-unit leader who knows how to develop strong operators, diagnose business performance, create accountability, and turn strategy into results in the field.

What You’ll Do

• Lead, coach, and develop Area Directors of Operations and General Managers across an assigned territory of approximately 15 clubs.
• Drive territory performance across key business metrics, including EBITDA/profitability, net membership growth, new member production, average EFT, labor performance, retention, and member experience.
• Review financial and operating performance, identify trends and opportunities, and ensure effective action plans are implemented and sustained.
• Hold ADOs and GMs accountable for operating standards, business results, leadership effectiveness, and execution of Company priorities.
• Build leadership bench strength and succession plans across Area Director, General Manager, and Assistant General Manager roles.
• Own the selection and staffing of General Managers and Assistant General Managers, including leadership staffing for new club openings.
• Manage territory performance against approved operating, payroll, and expense budgets and drive corrective action where needed.
• Ensure operational training is effectively delivered, reinforced, and applied through Area Directors, Senior GMs, GMs, and club leadership, partnering with Training & Development as needed.
• Ensure clubs consistently deliver an exceptional member experience and meet Company expectations for cleanliness, safety, facility standards, service, and overall execution.
• Drive strong club-level execution of Company retail programs, including sales expectations, merchandising, and inventory controls, in partnership with Retail and Operations leadership.
• Partner closely with Personal Training, Group Fitness, Retail, Facilities, People & Culture, Finance, Marketing, Training & Development, Presale, and New Club Operations to drive Company initiatives and resolve operational barriers.
• Support new club development throughout the presale and pre-opening period, including GM/AGM selection, operational training, staffing readiness, and coordination with Presale and New Club Operations.
• Assume full Operations ownership of new clubs beginning on opening day and ensure successful transition into ongoing operations.
• Provide hands-on leadership during significant performance challenges, leadership transitions, new openings, acquisitions, and other periods requiring elevated operational support.
• Maintain a strong field presence through regular market and club visits throughout the assigned territory.

What We’re Looking For

• 7+ years of progressive multi-unit operations leadership experience, ideally within fitness industry.
• Demonstrated experience leading multi-unit or regional leaders, in addition to individual location managers.
• Proven success managing a significant portfolio of locations and driving measurable improvement in revenue, profitability, growth, labor performance, and customer/member experience.
• Strong track record of developing leaders and building leadership bench strength.
• Strong financial acumen with the ability to interpret P&Ls, budgets, operating metrics, forecasts, and performance trends.
• Ability to quickly identify performance gaps, establish clear priorities, and drive accountability through multiple leadership levels.
• Strong executive presence, communication skills, judgment, and ability to influence across functions.
• Experience supporting new location openings, market expansion, acquisitions, integrations, or significant operational transitions preferred.
• Ability to operate effectively in a fast-paced, growing, geographically dispersed organization.
• Bachelor's degree in Business, Management, or a related discipline preferred; significant relevant leadership experience may be considered in lieu of a degree.
• Valid driver's license, reliable transportation, and ability to travel frequently throughout the assigned territory.

What We Offer

• Competitive base salary plus a quarterly performance bonus opportunity with strong earning potential
• Company-sponsored health and welfare benefits
• Paid time off to recharge and take care of life outside of work
• Professional development opportunities
• Complimentary Crunch Fitness Peak Results membership

Travel
This is a field-based leadership role requiring frequent travel, generally 50% or more, throughout the assigned territory, including overnight travel. Travel may increase during new club openings, leadership transitions, acquisitions, or significant operational initiatives.

Fit Fusion, LLC is an independently owned and operated franchisee of Crunch Fitness. Employment is with Fit Fusion, LLC, not Crunch Holdings, LLC or its affiliates.

Fit Fusion, LLC is an Equal Opportunity Employer.

Flexible work from home options available.