Brand Ambassador

American Dream Brand Ambassador

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel a 300-foot observation wheel overlooking the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream's immersive luxury shopping and dining experience The Avenue features Saks Fifth Avenue, Herms, Saint Laurent, Dolce & Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys'R'Us global flagship, the only standalone location in the U.S, and the world's first and only "candy department store," IT'SUGAR.

The American Dream Brand Ambassador serves as a visible, energetic representative of the American Dream brand, engaging directly with guests both on-property and at offsite community events. This role plays a critical part in collecting email and data, creating memorable experiences, building brand affinity, and driving awareness of American Dream's attractions, retail offerings, and entertainment experiences.

Brand Ambassadors act as storytellers for American Dream helping guests discover what's new, what's exciting, and what they should experience next

Guest Engagement: On Property

• Proactively interact with guests throughout American Dream to provide information, recommendations, and assistance
• Support experiential marketing initiatives including pop-ups, giveaways, contests, and branded activations
• Promote attractions, events, retail experiences, and seasonal activations
• Assist with guest wayfinding and enhance overall guest satisfaction
• Capture guest feedback and share insights with the marketing and operations teams
• Represent the brand with enthusiasm, professionalism, and positivity

Guest Engagement: Community & Offsite Events

• Represent American Dream at community events, festivals, school programs, and local partnerships
• Set up and manage branded booths, displays, and promotional materials
• Distribute marketing collateral, promotional offers, and giveaways
• Assist in capturing email leads or encouraging sign-ups for marketing programs and loyalty initiatives
• Generate excitement and awareness about upcoming events and experiences at American Dream
• Act as a trusted and knowledgeable spokesperson for the brand

Desired Qualifications

• High energy, outgoing personality with strong interpersonal skills
• Passion for hospitality, entertainment, retail, or experiential marketing
• Comfortable initiating conversations and engaging with diverse audiences
• Excellent communication and storytelling abilities
• Ability to work evenings, weekends, and holidays as required
• Willingness to travel locally for offsite community events
• Previous customer service, promotional, events, or brand ambassador experience preferred

Key Competencies

• Guest-first mindset
• Brand enthusiasm and authenticity
• Reliability and accountability
• Adaptability in fast-paced environments
• Team collaboration
• Professional appearance and conduct

Physical Requirements

• Ability to stand and walk for extended periods
• Ability to lift and transport promotional materials (up to 25 lbs.)
• Ability to work both indoors and outdoors in varying conditions

Availability for 2 to 4 events per month at 4 to 5 hours per event.

American Dream is an equal-opportunity employer and is committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, gender, sexual orientation, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, military status, or any other basis prohibited by law.