Digital Marketing Manager

Our client, a consumer brands company based in Philadelphia, is hiring a Digital Marketing Manager to lead paid, organic, and email marketing efforts across a portfolio of retail and e-commerce brands. This role owns campaign strategy, budget allocation, and performance reporting, working closely with creative, sales, and analytics teams. The ideal candidate has hands-on experience managing digital ad spend, running A/B tests, and translating campaign data into actionable recommendations. This is an on-site role based out of the company's Center City Philadelphia office, with regular collaboration across departments. This is a full-time, direct-hire position offering a competitive salary, performance bonus eligibility, and a full benefits package. Responsibilities

Develop and execute digital marketing strategies across paid search, social, and email channels Manage monthly ad spend budgets and optimize campaigns for ROI Oversee content calendar and coordinate with the creative team on asset production Analyze campaign performance data and present findings to senior leadership Manage relationships with external agencies and media vendors Run A/B tests on landing pages, ad creative, and email campaigns Supervise a team of two marketing coordinators Track and report on KPIs including conversion rate, CAC, and ROAS Requirements

Bachelor's degree in Marketing, Communications, or related field 5 or more years of digital marketing experience Proven experience managing paid media budgets of $500,000 or more annually Proficiency with Google Analytics, Google Ads, and Meta Ads Manager Experience with email marketing platforms such as Klaviyo or HubSpot Strong analytical skills and comfort working with performance data Experience managing or mentoring junior team members Excellent written and verbal communication skills Benefits

Medical, dental, and vision insurance 401(k) with company match Paid time off and paid holidays Annual performance bonus eligibility Hybrid work flexibility after 90 days Professional development stipend Life and disability insurance Commuter benefits Job Type:

Full-Time |

Work Type:

On-Site |

Industry:

Marketing & Advertising |

Experience:

Mid-Senior