Veterinary Relations Manager

Veterinary Relations Manager

The Referral Relationship Manager (RRM) plays a vital role in strengthening partnerships with referring veterinary practices and driving hospital growth through strategic outreach, marketing, and relationship management. This role serves as the primary liaison between the hospital and the referring community while also owning the planning and execution of referring DVM and client engagement events and the management of all community partnerships. Working collaboratively with hospital leadership, marketing partners, and cross-functional teams, the Referral Relationship Manager uses data, insights, and relationship-building to improve referral performance, optimize the referral experience, and support business growth. This position requires a balance of field engagement, strategic planning, event planning and execution, and administrative coordination in a fast-paced, service-oriented environment. This role is well-suited for someone who is mission-driven, relationship-focused, and motivated to make a meaningful impact on client/patient access to specialty and emergency veterinary care.

Referral Growth & Relationship Management

• Develop and execute referral outreach and engagement strategies aligned to hospital performance goals and market opportunities.
• Maintain a consistent, structured engagement cadence with referring veterinarians through in-person visits, phone calls, email communications, and events.
• Build and maintain strong, trust-based relationships with referring doctors, practice managers, and key decision-makers.
• Customize engagement approaches based on the unique needs, preferences, and referral potential of each referring practice.
• Serve as the primary point of contact for the referring community and ensure timely, professional, and effective communication.

Event Planning & Community Engagement

• Own the end-to-end planning and execution of continuing education (CE) programs, symposiums, open houses, and referring practice recognition events.
• Track attendance, referral impact, and ROI for all events and initiatives.
• Manage community partnerships and outreach activities, including relationships with shelters, emergency responders, and community organizations.
• Manage attendance and planning of all vendor needs for large VMA events including but not limited to IVECCS and ACVIM.

Marketing Strategy & Execution

• Leverage centralized Ethos marketing resources and programs to support local growth priorities.
• Plan and execute strategic campaigns to launch new services, promote new clinicians, and increase awareness of hospital capabilities.
• Serve as the local hospital point of contact for all marketing and referral engagement activities.
• Partner with the regional Marketing Business Partner and centralized marketing subject matter experts to activate enterprise-wide growth initiatives.
• Serves as the hospital's point of contact for collecting and submitting all final social media using the enterprise platform.

Data, Analytics & Business Planning

• Actively utilize CRM systems, referral dashboards, and analytics tools to track performance, monitor trends, and inform engagement strategies.
• Develop, maintain, and execute a quarterly Joint Business Plan (JBP) outlining local growth objectives, strategies, and activities.
• Analyze local competitive landscapes to anticipate threats, identify opportunities, and inform strategic decision-making.
• Maintain deep knowledge of hospital services, specialties, differentiators, and competitive positioning.

Referral Process Optimization

• Monitor and evaluate the hospital's referral experience and workflows to identify gaps, resolve issues, and inform service delivery optimization.
• Partner with internal hospital leadership teams to address referring veterinarian concerns and enhance the overall referral experience.

Administrative & Operational Responsibilities

• Manage the hospital's referral engagement and marketing budget and track spending against plan.
• Maintain accurate documentation, activity tracking, and reporting as required.
• Support hospital leadership and the Ethos growth team in additional initiatives as assigned.

Responsibility Allocation

• In-Market Referral Engagement Activities 65%
• Event Planning and Execution 15%
• Collaboration with Centralized Marketing Resources 10%
• Administrative & Reporting Responsibilities 10%

Qualities of a Successful Candidate

• Mission-Driven: Motivated by Ethos' mission to improve the lives of pets and people through exceptional veterinary care.
• Grit & Resilience: Brings determination, persistence, and professionalism to a demanding, fast-paced environment.
• High Standards: Demonstrates strong accountability, integrity, and pride in delivering high-quality work.
• Curiosity: Actively seeks knowledge, feedback, and innovative approaches to improve outcomes.
• Self-Starter: Works independently, takes initiative, and drives results with minimal supervision.
• Relationship-Oriented: Builds trust, communicates effectively, and maintains strong professional relationships.
• Coachability & Growth Mindset: Open to feedback, adaptable, and committed to continuous improvement.

Job Requirements

• Valid driver's license and clean driving record.
• Valid auto insurance coverage.
• Reliable personal transportation and ability to accurately track and submit mileage for reimbursement.
• Ability to work occasional evenings and weekends to support hospital and community events.

Required Qualifications & Experience

• Associate or bachelor's degree preferred; equivalent education and experience will be considered.
• 2-5 years of professional experience demonstrating the ability to manage multiple priorities, build relationships, communicate effectively, and drive business growth.
• Experience in sales, customer service, account management, marketing, or business development roles strongly preferred.
• Veterinary medicine or animal health industry experience is strongly preferred.
• Strong interpersonal, verbal, and written communication skills across in-person, phone, email, and virtual platforms.
• High level of organization, attention to detail, and follow-through.
• Proficiency with technology, CRM systems, and performance reporting tools.
• Ability to interpret basic performance metrics and use data to inform strategy and decision-making.

Work Environment & Expectations

• Field-based role requiring frequent local travel to referring practices.
• Fast-paced, relationship-driven environment requiring flexibility and adaptability.
• Collaboration across hospital leadership as well as enterprise referral relations, marketing, and operations teams.

Ethos Veterinary Health is at the forefront of innovation and world-class medicine. As the premier network of over 140 specialty and emergency hospitals across North America, Ethos brings together a dedicated community of more than 1,500 specialized doctors providing care for nearly 2 million pets annually. The integrated and collaborative network of veterinary professionals utilize state-of-the-art technology and a scientific, evidence-based approach to deliver compassionate, unparalleled care and rewarding careers. Committed to revolutionizing veterinary medicine, Ethos sets the standard in veterinary excellence. Discover more at EthosVet.com. Ethos Veterinary Health offers a comprehensive benefits program including medical, dental, vision, a 401k with employer match, and paid time off (including sick time) for all eligible employees. The team can provide more information about compensation and benefits for your specific location during the process. For positions based in Colorado, Ethos provides eligible employees with paid sick and safe leave and public health emergency leave in accordance with the requirements of Colorado's Healthy Families and Workplaces Act. Ethos Veterinary Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.