Vice President, Auto Marketing Strategy - Private Label Captive Finance

Job Description

Chase Auto is a leader in auto financing with over $85 billion in assets and partnerships with 75% of U.S. franchised automotive dealers. As part of the JPMorganChase franchise, we serve vehicle manufacturers, auto dealers, and consumers with a suite of financial products and services—from retail lending and captive financing to commercial solutions such as floorplan products and treasury services (deposits, cash management, and payment processing).

As a Auto Marketing Strategy Lead within the Private Label Captive Finance business, you will be dedicated to one assigned Private Label OEM partner and serves as the integrated marketing strategy lead - owning end-to-end, performance-driven integrated marketing planning and measurement to drive awareness, lead acquisition, and sales. You will develop and deliver full-funnel marketing plans across paid media, search, experiential, and Chase-owned channels (including out-of-home, digital platforms, email, and in-branch activations), partnering closely with the Private Label Captive Finance team and OEM brand counterparts.   You will track and optimize initiatives across Awareness, Loyalty, and Conquest KPIs through regular performance reporting and a test-and-learn approach. You will collaborate with campaign and event management teams to execute integrated campaigns and experiences that drive scalable volume within approved budgets, with clear performance tracking and optimization throughout

Job responsibilities:

• Develop cohesive, data-backed integrated marketing plans that amplify and complement OEM partner programs and deliver against defined KPIs.

• Coordinate with internal stakeholders (including Campaign Management, Data & Analytics, Audience Development, Creative, Experiential, Legal)Align with teams across a matrixed marketing organization to clearly communicate and implement marketing vision. Often requiring the ability to influence stakeholder buy-in without direct authority

• Collaborate with internal stakeholders within other JPMorganChase lines of business to support partner’s engagement (e.g. Private Banking, Wealth Management, Card, etc.)

• Support development of creative assets and targeting/touch strategy; use ongoing results to recommend optimizations.

• Drive thought leadership with new tactics and capabilities across media, social, and search.

• Ensure consistent messaging and cadence across customer touchpoints, including servicing and lease-end communications.

• Create and maintain a marketing budget. Track and pay invoices for marketing vendors and agencies.

• Lead internal governance and compliance processes (e.g., business cases, change requests) through in-house tools such as Optima and AdTrax; provide executive-ready reporting on progress and performance.

   

Required qualifications, capabilities and skills:

• A Bachelor's Degree is required. 

• 7+ years of experience in marketing including direct-to-consumer and digital with demonstrated success leading integrated, cross-channel campaigns. 

• Marketing functional, technical and operational knowledge important

• Experience creating and driving operational process with an attention to detail and passion for flawless execution

• Exceptional communication and executive presence

• Ability to work independently as well as lead cross-functional teams

• Strong project management, multi-tasking and leadership skills

   

 

Preferred qualifications, capabilities and skills:

• Course work in marketing or project management is a plus.
• Automotive industry experience is a plus.

About Us

Chase is a leading financial services firm, helping nearly half of America’s households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. 

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.  We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. 

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants’ and employees’ religious practices and beliefs, as well as mental health or physical disability needs. Visit our  FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

About the Team

Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We’re proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction.