Senior Director of Brand Marketing

AutoCamp is seeking a dynamic, service-oriented Senior Director of Brand Marking to join our team! AutoCamp is a lifestyle hotel brand that is changing the way people experience the great outdoors. We provide an upscale, hassle-free, and comfortable experience in the world's top outdoor destinations -- we call it Outdoor Hospitality. If you consider yourself a creative problem solver who always finds a way to get it done, we invite you to apply to AutoCamp to join our adventure. Note: This is a US Based, remote role that will require regular travel to AutoCamp Properties.

What's in it for you? When you join AutoCamp you'll be part of a team committed to an inclusive, employee-focused workplace that is invested in your development. We want you to feel engaged, empowered, and excited to grow with us. After all, we believe our greatest and most valuable asset is our people! AutoCamp provides a rewarding, fun and flexible work environment, exciting perks, an atmosphere designed to encourage and promote career growth within the company and a robust benefit package including, but not limited to:

• Work Today, Get Paid today, with Daily Pay!
• Free Telemedicine and Virtual Mental Health care access for All Associates starting day one!
• Multiple Health Insurance and Life Insurance options
• 401k Plan + Company Match
• Paid Time Off
• Holiday Pay
• Pet Insurance
• Employee Assistance Program
• Marketplace Discounts on event tickets, electronics, gym memberships + more!

Our Company: AutoCamp is a division of Schulte Hospitality Group, a leading third-party management company with deep, multi-generational experience in all facets of the hospitality industry. We are a diverse team of innovative hoteliers and restauranteurs operating more than 200 locations across 38 states and 3 countries. Our portfolio includes a wide array of reputable brands like Marriott, Hilton, IHG and Hyatt as well as many unique, independent, boutique and lifestyle properties and restaurants.

ESSENTIAL RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

Brand Strategy & Stewardship

• Lead the development and evolution of AutoCamp's brand strategy and positioning.
• Ensure consistency of brand identity across all digital, physical, and experiential touchpoints.
• Serve as the company's brand guardian, maintaining brand integrity while enabling innovation and growth.
• Develop and manage comprehensive brand guidelines and compliance standards.
• Oversee creative direction across all marketing channels.
• Lead content strategy including social media, video, influencer partnerships, and storytelling initiatives.
• Assist the Marketing team with photo and video shoots, ensuring all creative assets align with brand standards and commercial objectives.
• Manage relationships with photographers, videographers, creative agencies, and production partners.
• Develop a scalable content production framework that supports property openings, seasonal campaigns, and ongoing brand storytelling.

Social Media & Community Engagement

• Own AutoCamp's social media strategy and social content calendar in collaboration with agency support
• Drive audience growth, engagement, and brand affinity across key platforms.
• Identify emerging trends and opportunities to enhance brand relevance and visibility.
• Oversee influencer and creator partnerships that align with brand objectives.
• Assist the VP of Digital Marketing with launching new affiliate platforms; TikTok Go, Shop My etc.

Guest Experience & Brand Touchpoints

• Lead the development and execution of branded guest touchpoints across the customer journey.
• Partner closely with Operations to ensure brand standards are reflected consistently on property.
• Oversee branded collateral, signage, wayfinding, in-room materials, merchandise, uniforms, and experiential programming.
• Evaluate and improve guest-facing experiences to strengthen brand perception and loyalty.

Property & Operations Partnership

• Collaborate with General Managers and operational leaders to ensure successful brand execution at each location.
• Develop training tools and resources that help property teams deliver a consistent brand experience.
• Conduct periodic brand audits and establish processes for maintaining compliance across all properties.
• Support new property openings with comprehensive brand implementation plans.
• Help to manage agency, creative, PR, and production partners.
• Establish KPIs and performance metrics to measure brand health and marketing effectiveness.
• Partner with executive leadership to align brand strategy with business objectives.

QUALIFICATIONS

Required Experience

• 8+ years of progressive brand marketing experience, including senior leadership roles.
• Significant experience within hospitality, travel, lifestyle, outdoor recreation, luxury, or consumer brands.
• Proven success leading multi-channel brand marketing initiatives.
• Experience directing photo shoots, video production, content creation, and creative development.
• Strong understanding of social media strategy, content marketing, and community building.
• Experience creating and managing brand standards, compliance documentation, and brand governance processes.
• Demonstrated ability to collaborate effectively with property operations teams and cross-functional stakeholders.
• Experience managing agencies, creative partners, and production budgets.

Preferred Experience

• Experience in boutique hospitality, resorts, outdoor hospitality, glamping, experiential travel, or lifestyle brands.
• Experience supporting multi-property or multi-location businesses.
• Background working with premium consumer brands that emphasize experience and storytelling.
• Understanding of guest experience design and hospitality service standards.
• Strategic thinker with strong commercial acumen.
• Exceptional creative judgment and brand instincts.
• Highly collaborative and relationship-oriented.
• Comfortable balancing big-picture vision with operational execution.
• Strong project management and organizational skills.
• Passion for hospitality, travel, outdoor experiences, and exceptional guest service.

What Success Looks Like

• A clearly differentiated and consistently executed AutoCamp brand.
• Best-in-class content and social media presence.
• Strong alignment between marketing, operations, and guest experience.
• Seamless brand execution across all existing and future properties.
• Increased brand awareness, guest engagement, loyalty, and revenue contribution.

*The hiring process may consist of a phone interview, manager(s) interview, drug screen, background check, reference checks, and potential employment assessment. This job description is only intended to provide a general description of the benefits and compensation applicable to this position. Paid Time Off (PTO) is available for eligible associates in accordance with the Company's Paid Time Off policy. Specific compensation and benefit details will be discussed during the interview process.

*AC Hospitality Management, LLC is an Equal Opportunity Employer.

Position Type

Full-time

Compensation Range

$140,000 - $160,000 annually

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