E-commerce Senior Manager

NCS supports car wash operators who wash millions of vehicles every year. As a leading full-service fluids and systems provider to the vehicle care industry, NCS has served customers in North America for more than 50 years. The company provides comprehensive systems and aftermarket support, including service, parts, and environmentally friendly cleaning fluids. Job Summary As the Sr. Manager of e‑Commerce, you will be responsible for driving all elements of NCS’s e‑Commerce experience by owning the end‑to‑end development and implementation of the multi‑year roadmap that aims to deliver rapid user and revenue growth. You will be the first fully dedicated business leader to the e‑Commerce channel within NCS, with a clear mandate to develop the leading B2B e‑Commerce experience in the car wash space. You are keen on rolling up your sleeves and leaving your mark by building a best‑in‑class web store (i.e., highly reliable, informative and accurate; easy and fast to transact in) and setting up a high‑performing evergreen development model that leverages existing resources (both internal and outsourced) and complements it with future hires and outside partners. You will be required to deliver a rapid and constant cadence of feature releases, prioritizing those with the highest impact on user and revenue growth, overall user experience (e.g., solving customer pain points and sources of dissatisfaction) and competitive differentiation. Furthermore, you will also be expected to be capable of coordinating the launch and ongoing monitoring of NCS’s CRO, SEO/GEO and SEM efforts. Job Duties Own the e‑Commerce experience vision, strategy and execution based on market research, customer feedback, and business objectives. Responsible for increasing online revenue and driving traffic to NCS’s eStore. Collaborate with Sales, IT and Marketing to develop the digital roadmap outlining future features, functions, and release plans, and ensure its ongoing execution. Examples include, but are not limited to, promotional tools, loyalty programs, and web agents. Lead the digital customer experience development process from concept to launch, including planning, development, testing, and internal and external release. Communicate digital progress updates, milestones, and the roadmap to internal stakeholders and external customers on a continuous and consistent basis. Define and track key performance indicators (KPIs) to measure digital performance. Monitor market trends and the competitive landscape to identify opportunities for innovation, differentiation, or best‑in‑class alternatives. Collaborate closely with Marketing/Creative, Supplier Management and Finance teams to develop and execute a comprehensive e‑Commerce promotional calendar. Support the execution of e‑mail marketing initiatives, ensuring e‑mail campaigns are integrated with onsite landing pages and promotional cycles. Develop robust Search Engine Optimization (SEO) strategies that include Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to ensure brand visibility within AI‑driven search results and LLMs. Act as the internal lead for Google Analytics 4 and Amplitude, working in close partnership with the IT Product Manager to monitor KPIs and extract insights that can be translated into actionable site optimizations. Gather customer feedback and utilize heatmaps and session recordings to identify pain points in the checkout funnel and work with the IT team to implement data‑backed solutions focused on providing a frictionless digital customer experience. Stand up SEM efforts, including clearly defining the strategy and key objectives, managing the third‑party agency budget/relationship and continuously reviewing KPIs. Quarterback the deployment of NCS’s PunchOut offering to large corporate accounts. Provide digital training and support to internal teams and customers (as needed). What You Need Bachelor's degree in Business Administration, Information Systems, Marketing Management, or a related field. Minimum of 3 years leading an e‑Commerce function, with a strong understanding of EDI systems, as well as practical knowledge of SEO/GEO, SEM, CRO best practices. Expert‑level experience with GA4 and Amplitude required. Ability to translate customer needs and market insights into digital requirements. Excellent analytical and problem‑solving skills, with superior attention to detail and the ability to interpret data, generate insights, and make informed decisions. Superior communication and presentation skills, both written and verbal, with experience in successfully collaborating cross‑functionally. Proven ability to build, lead, and motivate teams, bringing to work a proactive, positive, resourceful and efficient attitude on a daily basis. Strong work ethic and commitment to excellence. Understands the work is only truly done when the eStore is working normally and without glitches and/or error messages. Ability to prioritize tasks and manage time effectively in a fast‑paced environment. Flexibility to adapt to changing priorities and willingness to take on additional responsibilities (as needed). Perform the responsibilities of the position at a satisfactory performance level. Physical Requirements Physical requirements may include: activity none; 3‑6 hours/day; > 6 hours/day; standing; walking; sitting; using hands to finger, handle, and feel; reaching with hands & arms; stooping, kneeling, crouching; climbing; balancing; talking or hearing; looking at a computer screen; lifting up to 50 lbs. Grow your career supported by an energized and passionate team, professional development, training, flexibility and opportunities for advancement. We offer competitive wages and benefits including comprehensive health, dental and vision coverage, matching 401(k), paid time off and more. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Management retains the right to change job duties and responsibilities at any time, based on business needs. National Carwash Solutions is an Equal Opportunity Employer. #J-18808-Ljbffr