Director, Specialty Respiratory Strategic Engagement

The Director, Specialty Respiratory Strategic Engagement is responsible for overall leadership and direction of the team of Strategic Engagement Marketing Managers and Thought Leader Liaisons. The role oversees planning, development, and execution of integrated HCP engagement experiences across Specialty Respiratory brands and indications, ensuring alignment to brand strategy, commercial objectives, medical priorities, and driving executional excellence across congresses, peer‑to‑peer programs, and external expert engagements. Key Responsibilities Own the Specialty Respiratory Strategic Engagement vision and plans, ensuring alignment with brand strategies, commercial objectives, and medical priorities across all approved and potential pipeline indications, partnering with Medical Affairs where engagement objectives intersect. Lead the design and evolution of integrated HCP engagement strategies that leverage congresses, P2P, and external expert engagements as high‑impact, compliant touchpoints across the U.S. Specialty business. Lead, manage, and develop the team of Strategic Engagement Marketing Managers and Specialty Respiratory TLLs, providing clear direction, coaching, performance management, and talent development to build a high‑performing, insight‑driven team. Establish and maintain strong collaboration and clear ways of working within the team and across the broader Specialty business, ensuring seamless coordination between congress, P2P, and external expert activities. Provide strategic direction and planning for the overall budget to deliver the most complete congress plan, making proposals and securing funding that accounts for relevant congresses with trade‑offs by tier and business priority. Oversee P2P program strategy and execution, including speaker bureau management, training, program execution, sales force support, and peer‑to‑peer education enabled through speaker recommendations, development, and operations support. Set strategy for external expert engagement, guiding the TLL team in building and managing strategic relationships with external experts across geographies and specialties. Develop and coach planning and execution of compliant external expert engagements and consulting, including advisory boards and executive interactions with commercial leadership. Ensure the team compliantly elicits, documents, and synthesizes clinical, competitive, and strategic insights from external experts, combining them with data to inform brand strategy and tactical planning. Champion the use of data, analytics, and external expert insights to measure performance of congress, P2P, and external expert activities; identify optimization opportunities and drive a test‑and‑learn approach to innovation in HCP engagement. Translate insights into actionable recommendations for brand marketing and senior leadership, ensuring continuous evolution of engagement activities. Serve as the primary Specialty Respiratory Strategic Engagement leader and point of contact for cross‑functional partners, enabling integrated, compliant engagement approaches across channels and tactics. Coordinate closely with field leadership and stakeholders to ensure geographic alignment, effective deployment of resources, and consistent pull‑through of strategy across the U.S. Ensure all activities are executed in full compliance with GSK policies, SOPs, and governance requirements, maintaining strong ethical standards. Proactively identify and manage risks associated with Strategic Engagement activities, ensuring appropriate mitigation plans are adhered to by internal and external partners. Oversee forecasting, budgeting, and financial tracking across congress, P2P, and external expert activities for Specialty Respiratory brands; optimize spend based on performance, insights, and business priorities. Lead relationships with agencies, suppliers, and vendors supporting engagement execution, ensuring timely, high‑quality delivery of logistics, production, on‑site support, and operational excellence. Ensure robust project and program management discipline across the team to manage multiple priorities simultaneously and deliver consistently against timelines and quality expectations. Basic Qualifications Bachelor's degree in Marketing, Business, Life Sciences, or related field. Minimum 5 years of experience in pharmaceutical, biotech, or healthcare marketing, including execution of HCP engagement programs such as congresses and/or P2P initiatives. Experience with the Promotional Review Team (PRT) process and ability to coach team members. Experience leading customer‑facing teams to strong performance within pharma or biotech, with Specialty Respiratory experience in at least one function. Experience working cross‑functionally with Brand, Medical, Sales, Legal, Compliance, Regulatory, and Marketing partners. Experience managing agencies, vendors, and complex budgets, with advanced project management and organizational skills. Experience developing data‑driven strategies and communicating insights to executive audiences to influence decision‑making. Leadership experience, including trust‑based relationship building, emotional intelligence, and executive presence. Ability to travel, including nights and weekends, to support congresses, P2P programs, and external expert engagements across the U.S. Preferred Qualifications Advanced degree preferred (MBA, Master’s degree, or equivalent). Deep Specialty Respiratory marketplace experience, including understanding of patients, customers, competitors, and business drivers. Experience leading and managing peer‑to‑peer speaker bureau programs, including speaker identification, development, training, and performance optimization. Commitment to ethics, compliance, and governance in all external and internal engagements. Employment Equity and Accessibility GSK is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or any basis prohibited under federal, state, or local law. If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at View email address on click.appcast.io. #J-18808-Ljbffr Women In Bio