Senior Creative Strategist

Senior, Creative Strategist

Recognized as Social Media/Influencer Agency of the Year, Influential sits at the center of culture and the creator economy. Through our platform Captiv8, the industry's #1 ranked influencer marketing platform, we combine deep API integrations, advanced AI, and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide. Our work powers award-winning campaigns across Meta, Snap, TikTok, YouTube, and more, partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic, in-store sales, online conversions, and TV tune-in. At Influential, you'll work with a fast-moving, high-performance team solving complex problems and shaping the future of marketing. You'll build, grow, and make an impact alongside top talent, leading brands, and the world's most influential creators.

Overview

The Senior, Creative Strategist develops insight-led, creator-first creative ideas that connect culture, creators, and data to real business results across key clients and Publicis Groupe partnerships. This role turns audience, category, and platform insights into clear and compelling creative thinking that supports proposals, briefs, and campaign narratives. Working within the Creative Strategy team, the Senior, Creative Strategist shapes storytelling that is culturally relevant, strategically grounded, and reflective of client goals. They collaborate closely with Strategy, Creator Partnerships, Campaign, and Design teams to bring ideas to life and ensure creative alignment throughout the process. The Senior, Creative Strategist contributes to concept development, supports the writing of influencer briefs, and plays a key role in crafting polished recommendations for internal and client review.

Responsibilities

• Lead creative ideation and concept development across key clients and Publicis Groupe partnerships.
• Translate data, audience insights, and brand strategy into compliant, culturally relevant creative ideas.
• Write and refine influencer briefs that inspire creators while maintaining brand clarity and regulatory alignment.
• Collaborate with Strategy, Creator Partnerships, Campaign, and Design teams to ensure creative alignment and executional excellence.
• Deliver polished, insight-backed proposals for Associate Director review and support client presentations.
• Provide mentorship to Creative Strategists, guiding storytelling structure, framework application, and idea development.
• Manage timelines, communicate risks, and support workflow efficiency in partnership with Creative Operations.
• Stay current on creator, category, and platform trends to inform new creative approaches and innovation.

Qualifications

• 4+ years in creative strategy, brand storytelling, or influencer/creator marketing.
• Strong background in developing integrated, data-informed creative concepts.
• Proven ability to support client proposals and contribute to cross-functional collaboration.
• Excellent presentation and storytelling skills, both visual and verbal.
• Deep understanding of social platforms, creator culture, and audience behavior.
• Experience coaching or mentoring peers in a collaborative team environment.

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: USD $85,000.00 - USD $105,000.00/Annually.