Brand Manager
Papa John's
Manager, Brand & Menu StrategyThe Manager, Brand & Menu Strategy will bring innovating ideas and recommendations for Papa John's category development. The candidate will help develop and execute current strategy will contributing to the long-term strategy. This position will also own revenue targets for USA products. This position requires a good knowledge of the US market dynamics and consumer demands and trends. This role is responsible for innovating, managing, and executing Papa John's category marketing strategy.Duties and Responsibilities (other duties as assigned)Synthesize insights and data to deliver fresh, new thinking and recommendations on category development; develop category analyses and insights that fuel innovative ideas; develop, gain alignment to, and lead a guest- and insight-driven innovation pipeline to deliver strategic objectivesCreate differentiated product concepts and positioning; collaborate with Culinary, Consumer Insights, Supply Chain, Operations, Finance and Suppliers to turn new products into realityManage market tests and contribute to work with agencies to bring the product to life in communicationBuild compelling Business Cases and contribute to other business activities: assist with sell-in to leadership and owner/operator partnersManages the coordination of brand product development and testing project timeline and calendar including quantitative concept screeners & consumer taste tests, qualitative focus groups, and operations / market tests.Gathers and analyzes customer experience data, market research, market penetration, and the results of marketing programs to provide recommendations on adjusting market strategy/tactics, to increase sales/transactions, to achieve marketing goals, and to maintain awareness of changing market and competitive conditions.Analyze the ongoing financial performance of the current menu and recommend opportunities to optimize and rationalizeDevelop, gain alignment to, and lead a guest and insight driven innovation pipeline to deliver strategic objectivesEducation, Experience & Certifications3 – 6 years minimum marketing experience; food marketing or innovation experience preferredBachelor's degree in Business Administration, Marketing, or related fieldAbility to travel up to 25%Experience in Restaurant or Retail Operations preferred, passion for company brandUnderstanding of marketing/brand/product development management principleFunctional SkillsAnalytical Skills: effectively uses data to generate insights for operations excellencePlanning & Prioritization: highest impact, highest valueFinancial & Business AcumenCommunicates Effectively and CandidlyProblem Solving; ability to use rigorous logic to solve problems with innovative effective solutionsProcess Improvement: Strive to continually improveAbility to build and leverage talentAbility to work in a challenging, fast-paced environment and to adapt to new situations as they ariseAbility to effectively communicate, inform, and influence senior leadersAbility to work cross-functionality on multiple initiatives with a successful record of advancing projectsOur ValuesEVERYONE BELONGS – Diversity, Equity, Inclusion and TeamworkDO THE RIGHT THING – Integrity, Character and CommunityPEOPLE FIRST – Customer and Team member FocusINNOVATE TO WIN – Think Differently and Lead ChangeHAVE FUN – It's Pizza, It Has To Be Fun!Our Core CompetenciesCUSTOMER FOCUSED - Put the customer's needs firstRESULTS DRIVEN – Commit to achieving objectivesINNOVATIVE MINDSET – Open to new ideas and ways of doing businessSTRATEGIC THOUGHT LEADERSHIP – Engage in logical and systematic thinkingCOLLABORATION – Work together in the most effective wayPapa Johns is an equal opportunity employer.
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