Direct Marketing Coordinator | Journey Beyond

Be a part of sharing special places and shaping lasting memories with Australia’s leading experiential tourism business.

About Journey Beyond

Australia’s leading experiential tourism group, Journey Beyond, is privileged to operate 17 brands spanning the country, connecting guests to the land, and to each other. Headquartered in Adelaide, Journey Beyond formed in 2016 and now comprises tourism brands including: iconic trains The Ghan, Indian Pacific, Great Southern, The Overland; premium small-group outback operator Outback Spirit; eco-luxury lodge Sal Salis Ningaloo Reef; aquatic adventures Cruise Whitsundays, Rottnest Express, The Paspaley Pearl Farm Tour, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises and Journey Beyond Cruise Sydney; our tallest members, Melbourne Skydeck and Eureka 89; the historic Vintage Rail Journeys: The Telegraph Station in Alice Springs and Monarto Safari Resort. 

Joining the Journey Beyond family, you will play an integral role in supporting our business as we continue to share special places and shape lasting memories for our guests.

About You

You are a highly motivated marketing professional with a Bachelor’s degree in Marketing, Communications, or a related field.

With experience in a similar role, you possess foundational skills in building and sending email campaigns and communication journeys aligned to various business goals. This position presents a unique opportunity for growth, where you will need to be a fast learner, adapting quickly to new platforms and processes. Your ability to juggle multiple brands effectively will be essential in thriving within our dynamic environment, particularly if you have a background in the travel or hospitality industry but not essential.

You possess exceptional organisational skills, complemented by strong time management capabilities. This enables you to effectively manage multiple projects in fast-paced settings with tight deadlines.

Key Attributes:

• Demonstrated understanding of digital marketing and data utilisation.
• Data-driven approach to enhancing current marketing activities and implementing new digital initiatives.
• Experience with Salesforce Marketing Cloud and CRM systems or similar marketing email platforms
• Basic understanding of Wordpress, Google Analytics, and Meta Advertising
• Strong written and verbal communication skills with high attention to detail

Your innovative and creative thinking shines through your meticulous attention to detail, allowing you to adapt seamlessly to changing circumstances. You have strong communication skills, making you an excellent team player, and you can build and maintain productive relationships with both internal and external stakeholders.

About The Role

Support and assist the Marketing & Communications Team to uphold the Journey Beyond direct communication strategy, through the development of email campaigns, communication journeys and data management processes. You will also support in maximising our marketing technology platforms.

Key responsibilities will include :

• Email campaign building, testing and scheduling across a variety of Journey Beyond brands
• Create custom audiences for email, SMS and direct mail campaigns
• Create and maintain automated data processes for marketing purposes
• End-to-end communication journey development including ideation with brand teams, creation, testing and deployment aligned to customer lifecycles
• Work collaboratively with the in-house design team and Campaign Marketing team to ensure email creative is rolled out in adherence to brand guidelines
• Form creation using third-party form platforms
• Work collaboratively with our Operations Teams and Marketing Teams to support in building and sending of transactional communications
• Maintaining and coordinating a detailed email marketing schedule
• Support in maximising the use of Journey Beyond’s Customer Data Platform to create custom audiences and personalisation of communications
• Administration support in Journey Beyond’s marketing technology platforms including user management

What We Offer

• Generous discounts on Journey Beyond travel and experiences
• Study Assistance Policy
• Employee Referral Policy
• Parental Leave program
• Purchased Leave policy
• Private Health discounts
• Employee Assistance Program
• Discounts on Journey Beyond merchandise
• Flexible working environment

How to Apply

If you’re ready to take the next step in your marketing career and contribute to the exciting journey at Journey Beyond, apply now! We look forward to welcoming a passionate and talented individual to our team.

Apply now. Join us!

Successful candidates are required to provide a current National Police Clearance.

A pre-employment medical may be required as part of the recruitment process.