Brand Marketing Specialist

Company Culture An exciting career awaits you At MPC, we’re committed to being a great place to work – one that welcomes new ideas, encourages diverse perspectives, develops our people, and fosters a collaborative team environment. Position Summary As a Brand Marketing Specialist, you will support the Marathon and ARCO brands by leading customer communications, brand research, digital content strategy, search visibility initiatives, and strategic marketing programs that strengthen customer engagement and drive business results. This role serves as a key steward of brand messaging, customer experience, and digital discoverability, ensuring content, communications, and programs are optimized for both traditional and emerging AI-powered search environments. The successful candidate will be a highly organized, detail-oriented marketer with strong communication, project management, and analytical skills. This position requires the ability to manage multiple initiatives simultaneously, collaborate with cross-functional teams, and translate business objectives into meaningful customer-facing programs and communications. Key Responsibilities Lead the development, review, approval, and distribution of customer and stakeholder communications, including newsletters, brand updates, educational content, and other marketing communications. Serve as the primary administrator and subject matter expert for Salesforce Marketing Cloud communications supporting Marathon and ARCO marketing initiatives. Lead and coordinate brand research projects, analyze findings, and provide actionable insights and recommendations to support business and marketing decisions. Develop and execute customer engagement programs, recognition initiatives, and strategic marketing efforts designed to strengthen relationships with branded marketers and dealers. Manage website content and accessibility initiatives, ensuring digital experiences remain accurate, compliant, and aligned with brand standards. Serve as the business lead for website strategy, search optimization, and AI search readiness by identifying opportunities to improve brand visibility, content quality, accessibility, and discoverability across traditional search engines and emerging AI-driven search experiences. Support the development and execution of new marketing initiatives, pilot programs, and strategic projects that advance brand objectives and improve customer experience. Collaborate with field sales teams, agencies, loyalty stakeholders, legal partners, and other internal business groups to ensure consistent messaging and successful program execution. Maintain relationships with external vendors and agency partners to support assigned programs and initiatives. Develop, manage, and adhere to budget parameters for assigned programs and areas of responsibility. Minimum Qualifications Minimum of five (5) years of experience in marketing, communications, brand management, digital content strategy, or a related discipline. Demonstrated experience developing customer-facing communications, managing complex marketing programs, and leading cross-functional projects from strategy through execution. Experience managing website content, search engine optimization (SEO), digital content governance, or accessibility initiatives preferred. Familiarity with evolving AI-powered search experiences, content discoverability best practices, and emerging digital marketing technologies preferred. Experience leveraging customer, market, or brand research to generate actionable business insights and recommendations preferred. Experience with Salesforce Marketing Cloud, Salesforce CRM, project management platforms, and marketing analytics tools preferred. Essential Education and Experience Bachelor's degree required. Marketing, communication, or other business-related degree preferred. Location Findlay, Ohio Job Requisition ID: 00023867 Location Address: 539 S Main St Employment Information Education: Employee Group: Full time Employee Subgroup: Regular Benefits Marathon Petroleum offers a total rewards program which includes, but is not limited to, access to health, vision, and dental insurance, paid time off, 401k matching program, paid parental leave, and educational reimbursement. Detailed benefit information is available at The hired candidate will also be eligible for a discretionary company-sponsored annual bonus program. Equal Opportunity Employer Equal Opportunity Employer: Veteran / Disability We will consider all qualified Applicants for employment, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws. In reviewing criminal history in connection with a conditional offer of employment, Marathon will consider the key responsibilities of the role. About Marathon Petroleum Corporation Marathon Petroleum Corporation (MPC) is a leading, integrated, downstream energy company headquartered in Findlay, Ohio. The company operates the nation's largest refining system. MPC's marketing system includes branded locations across the United States, including Marathon brand retail outlets. MPC also owns the general partner and majority limited partner interest in MPLX LP, a midstream company that owns and operates gathering, processing, and fractionation assets, as well as crude oil and light product transportation and logistics infrastructure. #J-18808-Ljbffr 4520 Marathon Petroleum Logistics Services LLC