VP, UX Creative Director

Role Summary/Purpose Synchrony’s User Experience Group empowers customers and clients to meet their goals with innovative product experiences. Leveraging expertise, methodologies, and customer data, we create simple and delightful user-centered journeys. We support a collaborative UX culture and invest in engaging digital experiences. As UX Creative Director you will shape and execute a holistic visual and brand strategy, direct the design process, oversee the Digital Design System, and ensure strict adherence to brand standards. You will participate in executive strategic planning, champion innovation, advocate for accessibility, and collaborate with senior leadership to deliver outstanding design quality while mentoring UI designers. Essential Responsibilities Creative Strategy Leadership & Collaboration – Lead the creation of a holistic UX visual and brand strategy that aligns with company goals across digital channels; partner closely with brand, consumer engagement, product, and development teams to ensure a cohesive design approach. Present to and persuade senior executives and leaders to adopt UX strategies and recommendations. Educate business stakeholders on best practices, standards, and push the boundaries of user experience design. Creative Design Management & Execution – Direct visual and brand design of many digital channels to meet UX and SYF brand and design standards. Develop, manage, and ensure adoption of Synchrony’s Digital Design System and refine design system components. Maintain comprehensive documentation for design standards, guidelines, and system components. Conduct quality reviews to ensure UI designers’ adherence to brand standards. Collaborate closely with UX leadership on the refinement and execution of consistent user-centered design processes across the enterprise. Champion innovation in visual and interaction design by staying informed on industry trends, new technologies, and emerging best practices. Advocate for accessibility and inclusive design throughout all digital products and experiences. Team Performance – Act as people manager for a creative team designer(s), including hiring, onboarding, retaining, and developing talent. Accountable for the creative team’s timely delivery, quality of work, and professionalism. Act as dotted-line manager to a large group of UI designers, providing guidance and feedback to foster professional growth. Assist in driving team culture to maintain high GPTW scores and deliver on UX department strategic priorities. Mentor junior level designers, interns and/or BLPs. Qualifications / Requirements Bachelor’s or associate’s degree in UI/UX, HCI, graphic design, psychology, marketing, information technology, or a related area; or related certifications. 12+ years of experience in UI or visual design (or 14+ years in lieu of degree). 4+ years of experience working on brands, brand development, or brand identity. 2+ years of UX leadership/managerial experience. Strong understanding of color, photography, typography, iconography, and animation usage in digital experiences. Strong understanding of user-centered design, design thinking, and related methodologies. Strong communication, collaboration, time management, and organizational skills. Strong executive presence and professionalism. Expertise in modern design tools and methodologies. Ability and flexibility to travel for business as required. Desired Characteristics Experience working on agile teams. Experience in eCommerce and/or the Financial Industry. Experience identifying and conducting user research and user testing. Ability to work in low or high fidelity as needed. Expertise with industry standard design tools (Illustrator, Sketch, Figma, Principle). Familiarity with asset creation: icons, illustrations, UI components. Familiarity with motion design using tools such as After Effects, Principle, Lottie. Expertise building and maintaining style guides, design libraries, and design systems. Ability to ensure designs are ADA compliant across all projects/platforms. Understanding of today's creative landscape and trends within the design industry. Salary & Benefits Salary range: $150,000 – $250,000 annually. Eligible for an annual bonus based on individual and company performance. Compensation is based on experience, skill level, or knowledge and is adjusted according to market in CA, NY Metro, and Seattle. Our Way of Working We offer flexibility with options to work from home near a Hub or in an office. In-person engagement activities may require commuting to the nearest Hub. The role may require occasional travel to support business and team meetings, training, and culture events. Eligibility Requirements Must be 18 years or older. High school diploma or equivalent. Willingness to take a drug test, submit to a background investigation, and provide fingerprints as part of onboarding. Ability to satisfy Section19 of the Federal Deposit Insurance Act. Legal authorization to work in the U.S.; we will not sponsor employment visas. Legal and EEO Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. #J-18808-Ljbffr Synchrony Financial