Assistant Brand Manager

Position: Assistant Brand Manager Position Type: 1 Contractor - Hybrid Location: New York, NY 10006 Duration: 181 Days Work Hours: 5 Days/Week | 9 AM-6 PM or 10 AM-7 PM EST Hybrid Requirement: 2 Days/Week Onsite in NYC Assistant Brand Manager to support the growth and development of its expanding skincare brand. This role is ideal for candidates passionate about beauty and wellness, knowledgeable about current skincare trends, and experienced in brand storytelling, campaign execution, and cross-functional marketing operations. The role requires strong analytical skills, creativity, and the ability to work collaboratively with internal teams, vendors, and retail partners. Key Responsibilities 1. Product Launch Support Assist in developing product concepts, claims, copy, and positioning. Support packaging development, sample coordination, competitive benchmarking, and innovation research. Prepare retailer submission decks and participate in go-to-market planning. 2. Retail Marketing Work with Sales and Retail teams (Sephora, Ulta, beauty specialty channels) to align in-store and digital promotions with brand strategy. Ensure cohesive messaging and execution across partner channels. 3. Campaign Development & Support Assist in planning and implementing integrated marketing campaigns across digital, social, influencer, and retail channels. Coordinate timelines, cross-functional approvals, and asset delivery. 4. Event & Activation Support Support PR events, sampling activations, influencer sessions, and brand pop-ups. Manage vendor communication, logistics, timelines, and asset needs. 5. Analytics & Reporting Track SKU performance, category trends, and retail channel metrics. Prepare weekly 360° marketing reports, sales reviews, and newness performance trackers. Assist with demand planning, brand inventory management, and channel inventory assessments. 6. Market Research Conduct ongoing competitive analysis, product trend evaluations, and consumer insights research to support innovation and campaign strategy. 7. Cross-Functional Collaboration Partner with R&D, Supply Chain, Sales, and other internal teams to support product development, launch readiness, profitability, and stock alignment. Assist the Brand Manager in executing strategies to drive brand awareness, sales performance, and operational efficiency. Required Skills & Experience Bachelor's degree in Marketing, Communications, Business, or related field. 3-5 years of marketing or brand management experience (skincare, beauty, or Client strongly preferred). Experience with Sephora, Ulta, or beauty specialty retail markets . Strong communication, organizational, and time-management skills. Proficient in Microsoft Office; exposure to Adobe Creative Suite, Canva, and/or Google Analytics is a plus. Strong analytical mindset with data-driven decision-making capability. Passion for skincare, beauty trends, and consumer behavior. Detail-oriented with a proactive, self-starter attitude. Preferred Qualifications Ability to read/write/speak Korean (preferred; reading required). Experience partnering with R&D, Supply Chain, and Sales on product innovation cycles. Prior experience managing product launches, brand decks, and retail submissions. Skills Brand Management Marketing Operations Retail Marketing (Sephora/Ulta) Analytics & Reporting Campaign Execution Recruiter Submission Template - Full Name: Highest Education (Degree & Discipline): Total Years of Marketing / Brand Management Experience: Years of Experience in Skincare / Beauty / Client: Experience with Sephora / Ulta / Beauty Retailers (Yes/No - details): Experience Supporting Product Launches (Yes/No - details): Experience with Campaign Execution (Digital/Social/Retail): Experience with Analytics & Reporting (Yes/No - tools used): Experience Working with R&D / Supply Chain / Sales (Yes/No): Experience with Creative Tools (Adobe Suite / Canva - details): Experience with Google Analytics (Yes/No): Ability to Read/Write/Speak Korean (Yes/No - details): Strong Organizational & Time-Management Skills (Yes/No): Passion for Skincare & Beauty Trends (Yes/No): Full Address (City, State, ZIP): Contact Number: Email ID: LinkedIn Profile: Work Authorization (US Citizen / GC / H1B / Other): Expected Hourly Rate (W2): Notice Period (Weeks): Interview Availability: Are you ready to relocate on your own expenses and Work Hybrid in NYC (Yes/No): Able to Work 9-6 or 10-7 EST, 5 Days a Week (Yes/No): Veracity