Email Marketing Specialist

About the Role Our client, a fast-growing SaaS company, is seeking a dedicated and detail-oriented Email Marketing Specialist to join their remote-first marketing team. This role is fully remote, offering unparalleled flexibility. You will be responsible for crafting, implementing, and optimizing email marketing campaigns that engage our audience, nurture leads, and drive conversions. This includes managing email lists, developing compelling content, ensuring campaign deliverability, and analyzing performance to continuously improve results. The ideal candidate has a strong understanding of email marketing best practices, experience with email marketing platforms, and a passion for creating targeted, personalized communication strategies. This is a fantastic opportunity to contribute significantly to customer acquisition and retention efforts in a dynamic, technology-driven environment. Key Responsibilities Develop, execute, and manage email marketing campaigns from conception to completion. Create engaging and relevant email copy, subject lines, and calls-to-action. Segment email lists and personalize campaigns for different audience segments. Manage email templates and ensure responsive design across devices. Monitor campaign performance, analyze open rates, click-through rates, and conversion metrics. Implement A/B testing for subject lines, content, and send times to optimize performance. Ensure compliance with email marketing regulations (e.g., GDPR, CAN-SPAM). Manage the email marketing platform (e.g., Mailchimp, SendGrid, HubSpot) and its features. Collaborate with the content and design teams to align email campaigns with overall marketing goals. Troubleshoot and resolve any issues related to email deliverability and platform functionality. Requirements Bachelor's degree in Marketing, Communications, English, or a related field. Proven experience of at least 3 years in email marketing, with a strong portfolio of successful campaigns. Hands-on experience with email marketing platforms such as Mailchimp, Constant Contact, HubSpot, or similar. Solid understanding of email marketing best practices, segmentation, and analytics. Excellent copywriting and editing skills, with a strong ability to craft compelling messages. Familiarity with A/B testing principles and their application in email marketing. Understanding of CRM systems and how they integrate with email marketing platforms. Strong analytical skills and the ability to interpret data to drive campaign improvements. Ability to work independently and manage multiple projects in a remote setting. Knowledge of email deliverability best practices and compliance regulations. Benefits This fully remote role offers a competitive salary and the flexibility to work from anywhere. Our client provides a comprehensive benefits package, including health insurance and retirement contributions. Opportunities for continuous learning and professional development are available. Employees benefit from a supportive, remote-first culture that emphasizes work-life balance and autonomy. #J-18808-Ljbffr Placements24