Digital Marketing & Content Specialist

Job SummaryMoon Valley Nurseries is seeking a strategic, self-directed Digital Marketing & Content Specialist to own content strategy and be the digital voice of the brand across our owned digital channels (email, sms, website, and blog). In addition, this role will lead social community management, local listings, and key vendor relationships that support these channels. This role sets the day-to-day content agenda within MVN's brand guidelines, translating strategy into a consistent, elevated voice across every consumer touchpoint from awareness through retention.Work Location: This is a full-time, in-person position based at Moon Valley Nurseries' Corporate Office in Scottsdale, Arizona. Regular on-site attendance is an essential function of this role to support collaboration with cross-functional teams and business operations. At this time, remote and hybrid work arrangements are not available for this position.Key Duties and ResponsibilitiesContent Strategy & ExecutionOwn the content strategy, editorial calendar, and content plan across email, website, and blog channels, aligning with brand priorities and seasonal business cyclesWrite content across these channels and partner with the internal creative team to develop supporting visual designDetermine content priorities and messaging approach based on performance data, customer behavior, and platform trends, exercising independent judgment on content decisions within established brand guidelinesWrite weekly SEO-focused blog content (plant care, seasonal tips, product/service highlights)Write landing page copy for campaigns, promotions, and seasonal initiativesAnalyze content performance (engagement, audience growth, reach, conversion) and adjust strategy accordinglyServe as the internal point of contact for our SEO agency, managing and collaborating with them to ensure SEO aligns with broader digital marketing goals, increasing organic traffic and achieving online presence objectivesEmail & SMS MarketingDevelop, write, schedule, and deploy email and SMS campaignsOwn content for automated customer journeys and ongoing lifecycle communications, in partnership with the Lifecycle Marketing ManagerMonitor performance (open rate, click-through rate, engagement) and run A/B tests, applying independent judgment to refine approach and messagingEnsure all email/SMS content aligns with MVN brand voice and style standardsCommunity ManagementManage day-to-day social media engagement using Sprout Social; serve as internal owner of the Sprout Social platform relationshipExercise final discretion in responding to customer comments, questions, and reviews across digital channels. Determine tone and resolution, escalating only where appropriateInteract with followers to build brand presence and engagementIdentify recurring themes in customer feedback and use judgment to surface insights that could inform marketing, product, or customer experience improvementsLocal Listings & Reputation ManagementExercise discretion in managing local business listing profiles (Google Business Profile and similar) across all MVN locations, determining update priority and cadenceServe as primary point of contact and relationship owner for MVN's local listings management vendorOwn the Yelp partner relationship, including developing budget recommendationsTrack and report Yelp/Google review performance by location to support sales programsQualifications: Knowledge, Skills & AbilitiesBachelor's degree in Marketing, Communications, English, or a related field, or equivalent experience3-5 years of experience in digital marketing or content marketing, ideally with a consumer-facing or multi-location brandProficiency with Sprout Social, HubSpot, Google Analytics, and local listings management platforms strongly preferredStrong writing skills with demonstrated ability to adapt tone and voice across channels; writing samples may be requestedExperience managing vendor relationships preferredEducationBachelor’s degree— or equivalent work experience.Physical requirements/Working ConditionsWhile performing the duties of this job, the employee is regularly required to talk and hear. This position is very active and requires standing, walking, bending, kneeling, stooping, crouching, crawling, and climbing all day. The employee must frequently lift and/or move items over 15 pounds. Able to work outdoors for extended periods of time in possibly extreme conditions, including rain, heat, sun, and wind.OTHERSubject to MVR and criminal background check (In accordance with applicable fair chance laws, rules, and regulations)About UsMoon Valley Nurseries is the largest grower of box trees and palms in North America, and is an industry leader and high growth company that offers competitive salaries with exceptional employee benefits including medical insurance, 401(k), holidays, and PTO to all eligible employees. We are an equal employment opportunity employer. We are a drug free workplace.#MVNOTHER #J-18808-Ljbffr Moon Valley Nursery