Senior Growth Marketing Manager

Position Summary: Whip rents cars to rideshare and delivery drivers by the week, so they can drive for Uber, Lyft, Instacart, Amazon Flex and other platforms, with insurance and maintenance included. We operate in Atlanta, Baltimore, Boston, Chicago, Dallas, Miami, Orlando, Philadelphia, Richmond, Tampa and Washington, DC. Our growth depends on getting qualified drivers to sign up, pick up a car and keep renting. As our Senior Growth Marketing Manager, you will own that engine end to end: set and spend the paid budget, win local search in every market, launch new cities, and show leadership exactly which dollars turned into drivers and revenue. This is a hands-on role. For now, you are the marketing team, building campaigns, tracking and reports yourself, with a path to build and lead the team as we grow.

Essential Duties and Responsibilities:

Paid Acquisition

• Own the paid media budget across Google, Meta, TikTok, YouTube and other channels; plan, launch and optimize every campaign yourself.
• Target drivers by market, platform (Uber, Lyft, delivery) and vehicle interest (EV, hybrid, Uber Comfort/XL).
• Shift spend weekly toward the markets, channels and vehicle classes with the lowest cost per activated driver.

SEO & Local Search

• Grow organic sign-ups through technical SEO, city landing pages and content that ranks for searches like "rent a car for Uber" in each market.
• Manage Google Business Profiles for every location.

Funnel & Conversion

• Improve the path from ad click to application, approval, vehicle pickup and repeat rental.
• Run A/B tests on landing pages, offers (switch-and-save, first-month promos) and sign-up forms.
• Partner with operations on lead follow-up, retention and referral campaigns (email, SMS, driver referrals), aligning spend with fleet availability by market.

Market Launches

• Build and run the go-to-market plan for each new city, from pre-launch waitlists to launch-week campaigns.

Analytics & Reporting

• Set up and maintain conversion tracking, attribution and dashboards (GA4, Google Tag Manager, ad pixels, CRM).
• Report weekly to leadership on spend, leads, cost per lead, cost per activated driver, return on ad spend and revenue influenced, in plain language with clear next steps.
• Manage agencies, freelancers and vendors where they are the faster or cheaper option.

Qualifications Required:

• 6+ years in performance or growth marketing, including 3+ years personally managing a paid media budget of $50,000+ per month.
• Hands-on expertise in Google Ads and Meta Ads; builds and optimizes campaigns personally.
• Proven track record of lowering cost per lead or acquisition, with results you can walk through in detail.
• Working knowledge of technical and local SEO.
• Strong analytics skills: GA4, Google Tag Manager, conversion tracking and spreadsheet modeling.
• Experience running marketing across multiple cities or regions.
• Clear, direct communication with executives; comfortable taking direction and pushing back with data.

Preferred Qualifications:

• Experience in rideshare, gig economy, mobility, auto rental or another local, two-sided marketplace.
• Experience recruiting gig or hourly workers through paid channels.
• Bilingual (English/Spanish) or experience marketing to multilingual audiences.
• Experience with lifecycle tools (HubSpot, Braze, Klaviyo or similar) and SMS marketing.
• Experience launching new markets from zero.

Salary: $130,000 - $160,000; depending on experience

Typical work environment includes desktop computing work using typical desktop computing equipment (laptop, keyboard, mouse, monitors, desk, chair) in an office environment and/or remote workspace environment.

Physical Demands:

• Ability to sit and use typical desktop computing workspace equipment - e.g. mouse, keyboard, monitor, phone - for extended periods of time.
• Manual dexterity to operate a typical desktop computing workstation.
• Ability to communicate both verbally and in writing, using virtual meeting and communication tools such as email, Google Meet, and Slack.
• Ability to lift and carry up to 15 pounds, if required.
• Reasonable accommodations will be made for qualified individuals with disabilities.

Whip is proud to be an equal-opportunity employer. Whip is committed to providing equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, sex (including gender, gender identity, gender expression, pregnancy, childbirth, breastfeeding status, or related medical conditions), age, sexual orientation, national origin, ancestry, marital status, military or veteran status, genetic information, disability (including physical or mental disability, medical condition, or medical leave), or any other characteristic protected by federal, state, or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Consistent with our commitment to equal employment opportunity, Whip will make reasonable accommodations for qualified individuals with disabilities. If you require an accommodation to perform the essential functions of your job due to a disability, please contact People Operations at View email address on click.appcast.io to request an accommodation.

This EEO statement reaffirms our commitment to providing a workplace free from discrimination and harassment, in accordance with all applicable laws. We encourage all qualified candidates to apply for employment opportunities at Whip.

Compliance with Laws:

Whip employees are expected to comply with all federal, state, and local laws.

Disclaimer:

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of this position. Essential duties and responsibilities may be added or modified as necessary at any time.