Head of Marketing - Franchising & Talent

Now Hiring - Support center - Support center, TX

Head of Marketing - Franchising & Talent

Support center - Support center, TX null Salary role

Location: Remote (bonus point for Texas-based)

Reports to: CMO — works directly with the CEO

Job Description

Boardroom Salon for Men grows in three ways: we win new clients, we sell new franchises, and we hire great stylists. The first motion is well covered. This role exists to own the other two.

We're looking for a Head of Growth: Franchising & Talent to build and run the marketing engines that (1) fill our franchise development pipeline with qualified candidates and (2) keep our salons fully staffed with great stylists. Your scoreboard is two numbers nobody at Boardroom currently owns: Cost per Qualified Franchise Lead and Cost per Hired Stylist.

Both halves of this job are the same discipline: marketing a life-changing opportunity to a person weighing a big decision. You'll build the funnels, the content, and the measurement for both — and you'll be the first person here to think about them holistically.

This is a hands‑on role for an operator with real multi‑unit franchise DNA. You've marketed a franchise opportunity before, you know what a qualified candidate looks like versus a tire‑kicker, and you can build a funnel from first click to discovery day. You'll work directly with the CEO and our CMO, with a real path to owning a team.

What You'll Own

• Franchise development lead generation, end-to-end: goals, budget, and day-to-day direction of our franchise lead gen agency (Google and Meta), plus organic sources — portals, brokers, referrals, and events. You own pipeline volume and quality, not just clicks.
• Franchise development content and sales enablement: landing pages, the franchising website, franchisee success stories, unit‑economics one‑pagers, discovery day materials, and the nurture sequences that move candidates from inquiry to close.
• The employer go‑to‑market motion, built from scratch: employer brand, careers pages, stylist recruiting campaigns, and — for the first time — real measurement of the hiring funnel. You'll define what a qualified stylist applicant costs and then drive that number down.
• Local hiring playbooks that salon managers and franchisees can run themselves: job post templates, Indeed and Meta recruiting ads, referral programs, and school/academy partnerships.
• Measurement and reporting for both funnels: a monthly readout to the CEO on franchise pipeline and hiring pipeline — what happened, why, and what we're doing about it.

What This Role Is Not

• We believe great hires come from clear scope, so here's what you won't own: consumer client acquisition (our CMO and consumer agency run that) and field marketing through our existing franchisees (a teammate owns that). You'll collaborate with both — but your scoreboard is franchise candidates and stylists, full stop.

What Makes You a Great Fit

• You've done franchise development marketing at a multi‑unit consumer brand — franchise, QSR, fitness, or personal‑care services, ideally in the $25–100M revenue range. You understand the franchise sales process, what the FDD means for marketing, and what makes a candidate qualified.
• You're a funnel builder: you've personally built lead gen programs — landing pages, paid campaigns, nurture emails, CRM stages — and managed agencies against a cost-per-qualified-lead number.
• Recruitment marketing experience is a strong plus, not a requirement. If you've only done the franchise side, you can apply the same playbook to hiring — we'll build it together.
• Execution over strategy. Strategy is cheap. You have a track record of shipping programs that filled pipelines, fast, with a lean team and imperfect data.
• Excellent verbal and written communicator — you can write the landing page, the candidate nurture email, and the board update.

About Boardroom

Boardroom Salon for Men is a fast‑growing premium men's grooming brand redefining the modern barbershop through elevated service, a refined membership model, and a commitment to exceptional client experience. Backed by a results‑driven, entrepreneurial team, we operate with startup velocity — constantly testing, learning, and scaling what works to build the future of men's grooming. Boardroom has expanded into new locations, becoming a national brand with over 55 locations, recently acquiring Austin's Finley's Barbershops.

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