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Teamlead CRM (Marketing) (m/w/d)

Perrcon-Job-Network

Für ein etabliertes Unternehmen im Handels- und Consumer-Umfeld suchen wir einen Teamlead CRM , der datengetriebenes CRM mit klarem Performance-Fokus weiterentwickeln möchte. Junges, dynamisches Arbeitsumfeld und gute Entwicklungsmöglichkeiten. In einem Mix aus Home Office (40%) und Präsenzarbeit . Wenn du Spaß hast Kunden mit modernen Marketingmaßnahmen zu begeistern, selbst Kampagnen zu entwickeln und ein kleines Team zu führen, dann ist das der ideale Job für dich! Standort : Großraum Bremen. Aufgaben Ziel: Steuerung und Optimierung kanalübergreifender CRM-Kampagnen Analyse von Kundendaten und KPIs zur Ableitung wirksamer Maßnahmen Entwicklung von Segmentierungs-, Trigger- und Personalisierungslogiken Fachliche Verantwortung für CRM-Kanäle wie Newsletter, Direct Mail, App und Print Führung des Teams im Tagesgeschäft sowie enge Zusammenarbeit mit Marketing, IT und weiteren Schnittstellen Aus Sicht des Kunden denken und entsprechend wirksame Kampagnen umsetzen Qualifikation Teamlead Erfahrung wünschenswert, aber kein Muss Sehr gutes Verständnis für Performance, Customer Journey und Marketing Automation Sehr gutes Prozess-Verständnis für die Teil-Disziplinen im CRM (Newsletter, Direktmailings, Loyaltyprogramm, Analytics) Erfahrung mit CRM-Systemen / Automation-Tools Gespür für User-Journeys und Customer Lifetime Kampagnen Analytische Stärke Hands-on-Mentalität Schnittstellenkompetenz Unternehmerisches Denken Benefits Unbefristete Festanstellung 38 Stunden Woche 32 Urlaubstage Hybrides Arbeiten (40% Home Office möglich) Zusätzliche Benefits wie bAV, Sonderzahlungen, Mobilitäts- und Gesundheitsangebote Viel Gestaltungsspielraum in einem professionellen Umfeld Exzellente Entwicklungsmöglichkeiten #J-18808-Ljbffr Perrcon-Job-Network

Vacancy posted 4 days ago
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