Assistant Store Manager

Job Title: Assistant Store Manager

Job Level: Entry-Level

Job Type: Full-Time, Non-Exempt

Job Location: Cotopaxi Retail Store: Jackson, WY

Job Compensation: $25.00-27.00/hr plus bonus potential

About Cotopaxi:

We make adventure travel gear to empower people to see the world and make it better. As a Certified B Corporation, our Gear for GoodⓇ promise drives everything we do - from ethical and sustainable sourcing to products built to last and create lasting change. Through the Cotopaxi Foundation, we dedicate 1% of our revenue to nonprofits that fight poverty and support communities in need. So far, we’ve helped more than 4.25 million people experiencing extreme poverty - and we’re just getting started.

Our team is full of passionate, curious, and mission-driven people who love adventure and believe business can be a force for good. Whether you’re working from a retail shop, our Salt Lake City HQ, your home, or your van in the woods, you’ll find connection, collaboration, and a shared drive to make a difference.

Job Overview (What You’ll Do):

This isn’t your average retail channel. Our brick & mortar stores are hubs for connection, inspiration, and adventure. We view profit as a byproduct of good conversation where every guest interaction is a chance to create meaningful connections and experiences that are more personal, inclusive, and impactful. Whether you’re kitting someone out for their first outdoor adventure or outfitting a regular with our newest gear, you thrive off of creating fireside moments that further integrate us intentionally within the local community.

As the Assistant Store Manager, they/she/he partners closely with the Store Manager to build and coach a best-in-class team, drive daily operations, and create a vibrant store culture where every guest and Guide feels seen, supported, and inspired. Whether you’re on the floor leading by example or behind the scenes fine-tuning processes, you’re someone who leads with purpose and clarity, cultivates a strong sense of ownership, and shows up with consistency. You know how to keep the energy high, the team aligned, and the store running smoothly.

This role is ideal for someone who thrives on connection, builds trust through action, and loves growing others. If you're excited by our mission, energized by people, and ready to continue building something meaningful in Jackson, we hope you’ll apply.

Let's Do Good – together.

Job Responsibilities (How You’ll Do It):

Championing Authentic Guest Experiences

• We meet every guest where they are – guiding them through their journey with care, curiosity, and intention.

• Lead by example on the sales floor – modeling storytelling, connection, and authentic guest experiences .

• Coach and develop the team to create authentic experiences that inspire guests and drive results.

• Support a best-in-class culture on the floor – celebrating wins and guiding growth.

Operations and Impact

• Train, mentor, and onboard new Guides with care and clarity.

• Foster strong relationships and encourage storytelling and collaboration.

• Partner with the Store Manager to build a team culture that’s fun, dynamic, and purpose-driven.

• Oversee daily operations including scheduling, floor coverage, inventory, and visual merchandising.

• Help manage KPIs, sales goals, and store performance with a mission-first mindset.

• Contribute to local engagement efforts including events, partnerships, and volunteer initiatives.

• Serve as a point person for store leadership in the Store Manager’s absence.

The Ideal Candidate (What You’ll Bring):

• 1-3 years of retail experience, ideally in a Supervisor or Assistant Manager capacity.

• A strong sense of ownership and commitment to developing people.

• An adaptable mindset – ready to pivot and problem-solve in a fast-moving environment.

• Experience with operational tools (POS, scheduling, inventory systems).

• Confidence leading the floor, giving feedback, and managing priorities.

• A love for community, adventure, and impact – and a belief in our Do Good mission.

• Flexibility with scheduling to support the team and business needs including holidays.

• Ability to lift up to 50 lbs and work on your feet – this is an active role.

Job Benefits (The Perks):

We deeply care about our employees and are proud of our commitment and investment in our team. We prioritize wages and benefits and always keep the employee experience in mind as we work to create a quality work-life balance for everyone.

Here is a snapshot of the benefits we provide:

Core Benefits

• Medical, dental and vision benefits with HSA, FSA, and DCSA options.

• Company paid basic life insurance with the option to purchase additional coverage.

• Voluntary short-term and long-term disability coverage.

• Voluntary accident and critical illness insurance.

• Company paid employee assistance program.

Wellness Benefits

• Company-paid Volunteer Time Off.

• 401(k) plan with employer match.

• Paid time off, sick time, and company holidays.

• Adventure Days: Two team building moments for the store to recharge and reconnect together.

Uniquely Us

• Live the brand you love with 60% off Cotopaxi products.

• Dig deeper and expand through our intentionally curated learning and development opportunities.

• Kit yourself out with the help of additional outdoor brand discounts to support any adventure.

• Stay connected no matter your location or department through regular virtual/in-person celebrations.

• Thrive at work and be a part of a culture that embraces people, innovation, and adventure in unique ways!

We’re on a mission to Do Good - for people and the planet - and we know that starts with our team. Cotopaxi is proud to be a brand that celebrates every person for who they are and what they bring to the table. No matter your background, age, race, gender, ability, or faith - you belong here.

You don’t have to come from the outdoor industry to make an impact with us. We value curiosity, compassion, and the courage to collaborate openly. So tell us your story - how your journey has shaped you and how you’d like to help Cotopaxi Do Good. We can’t wait to meet you.

Cotopaxi participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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