Audience Editor

Role Description

Wirecutter is seeking an editor to lead programming and personalization for our ecommerce initiatives, with a particular emphasis on the Wirecutter Store. You will be the editorial lead for how we talk about the Store — crafting language, frameworks, and campaigns that invite readers in, explain what the Store is, and bring them back during major editorial moments throughout the year.

As audience editor for ecommerce, programming, and personalization, you will focus on three core areas:

• Messaging, copy, and alignment with stakeholders around big editorial moments.
• Audience strategy, lifecycle flows, and personalization rooted in our standards.
• Editorial programming and email support that tightly links our journalism to new platforms.

This role has the potential to be remote, though New York City–based applicants are preferred.

Responsibilities

• Drive the voice and editorial quality of Wirecutter Store-related messaging across channels.
• Write and line-edit copy for newsletters, lifecycle flows, push, SMS, on-site promos, and Wirecutter Store entry points.
• Create messaging frameworks for major Store moments (launches, tentpoles, seasonal pushes).
• Partner with marketing to ensure users are engaged at every touchpoint in the lifecycle.
• Create and maintain a Store messaging style guide that aligns with Wirecutter's voice and company-wide Store goals.
• Contribute to overall Wirecutter newsletters and programming responsibilities.
• Work closely with product and data to understand how we are engaging readers across surfaces.
• Continuously test and optimize messaging (subject lines, CTAs, timing, sequencing).
• Maintain a unified Store messaging and promo calendar.
• Work closely with edit leadership and cross-functional teams to design reader journeys.
• Perform related work as assigned.
• Demonstrate support and understanding of our value of journalistic independence.

Qualifications

• 5+ years in a newsroom, audience, or editorial marketing role.
• Demonstrated experience with email newsletters, lifecycle or CRM programs.
• Excellent editorial judgment, line-editing skills, and a strong sense of how to translate rigorous reporting into clear, compelling, and trustworthy copy.
• Proven ability to use analytics, A/B testing, and audience insights to inform messaging decisions.

Requirements

• Comfort working cross-functionally with product, marketing, commerce, data, and creative partners.
• Strong organizational and project-management skills.
• A deep interest in Wirecutter's mission and a commitment to upholding our standards for independence.

Benefits

• Annual base pay range: $88,740 USD.
• Eligibility for variable pay, such as an annual bonus and restricted stock.
• Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement, and professional development programs.