HCC/HCP Strategy Lead, Global Marketing - HIV Pre-exposure Prophylaxis

Responsibilities Own the end-to-end integrated brand/franchise strategy across priority audiences and channels; translate insights into clear strategic choices, annual priorities, and measurable outcomes. Develop the Global HCC/HCP strategy, incorporating our Company's marketing framework to include segmentation, value proposition, messaging, and go-to-market strategy for HCCs and HCPs. Ensuring all tactics align to the customer experience plan and achieve desired customer experience. Lead global campaign evolution and delivery, in partnership with key markets and regions. Partner closely with other members of the PrEP team to ensure consistent integration and seamless brand experience between and across customers, markets and touchpoints. Set omnichannel strategy and channel roles (paid/owned/earned), inclusive of social and digital tactics; partner with analytics to optimize journeys, content, and media based on performance learning. Steward brand identity and trademark strategy by ensuring consistent naming, messaging, and visual standards across materials; coordinate required reviews and maintain version control and governance. Lead the marketing contribution to the annual profit plan by aligning strategic initiatives and investments to Franchise priorities; articulate risks/opportunities, investment choices, and scenario options for leadership reviews. Integrate SDOH considerations into strategy development and execution to reduce barriers to care; coordinate cross-functional initiatives and external partnerships that support access and outcomes. Identify capability gaps and lead learning plans for launch readiness, cross-functional teams and field stakeholders (e.g., disease state, product, customer insights, digital fluency); ensure tools and playbooks enable consistent execution. Lead data and analytics strategy and execution to address key business questions and strategic decision making. Partner with market access and trade to shape pharmacy channel strategy (e.g., distribution, patient support, pull-through); identify access friction points and develop tactical plans to improve initiation and persistence. Requirements Minimum of 7 years of brand marketing experience. Minimum of 10 years local, regional, and/or global commercial functions including marketing or product management. Ability to work in a hybrid setting (i.e., collaborate with team members in different locations/time zones). Demonstrated leadership/management skills across stakeholders. Strong leadership and collaboration skills including influencing with and without authority and working across cross functional teams. Strong relationship builder establishing critical connections within the global marketing team, other cross functional areas such as Legal, Compliance, Regulatory, Promotions and Global Communications. Ability to work in ambiguous situations to overcome challenges. Strategic, innovative thinker with a learning orientation and desire for personal excellence. Exceptional communicator with strong verbal, written and presentation skills. Ability to process, integrate, and succinctly communicate large amounts of information, including comfort with data analytics and data-driven decision making. Demonstrated expertise and experience in customer-centric brand development, agency management and global campaign development/delivery/localization. #J-18808-Ljbffr Jobtailor