Marketing Automation Manager

Position Description We are seeking a strategic and data-driven Marketing Automation Manager to lead our lifecycle and demand email marketing programs. This role will own the strategy, execution, and optimization of email initiatives that drive customer engagement, nurture leads, convert pipeline opportunities and drive ecommerce revenue. The ideal candidate has deep B2B experience, understands complex customer journeys, and can leverage Eloqua (or a comparable enterprise MAP/Marketing Automation Platform) to deliver personalized, high-impact campaigns at scale. Position Description We are seeking a strategic and data-driven Marketing Automation Manager to lead our lifecycle and demand email marketing programs. This role will own the strategy, execution, and optimization of email initiatives that drive customer engagement, nurture leads, convert pipeline opportunities and drive ecommerce revenue. The ideal candidate has deep B2B experience, understands complex customer journeys, and can leverage Eloqua (or a comparable enterprise MAP/Marketing Automation Platform) to deliver personalized, high-impact campaigns at scale. General Duties And Responsibilities Design, build, and optimize always-on lifecycle campaigns (welcome, nurture, re-engagement, win-back). Develop audience segmentation and targeting strategies to increase engagement and conversion. Create data flows and understand data architecture to leverage in MAP. Partner with demand generation and sales teams to develop email campaigns that accelerate ecommerce revenue Build triggered and event-based campaigns (e.g., content downloads, product interest, past purchase). Manage Eloqua campaigns end-to-end: audience segmentation, workflow logic, A/B testing, QA, deliverability, and reporting. Analyze campaign performance (open, CTR, conversion, pipeline impact, etc.) and provide actionable insights. Drive continuous testing on subject lines, personalization, CTAs, and send cadence. Work with Brand/Creative to ensure messaging and design align with brand guidelines. Partner with Brand teams for product launches and nurture content. Collaborate with E-commerce / Digital Marketing to integrate campaigns with paid, web, and social. Act as the Eloqua subject-matter expert: maintain data hygiene, and automation workflows. Ensure compliance with CAN-SPAM, GDPR, CCPA and other data privacy regulations. Education And Experience Bachelor’s degree in Marketing, Communications, Business, or a related field required 5–7 years of professional experience in marketing automation or a related digital marketing role Hands-on experience with marketing automation platforms, with a strong preference for Oracle Eloqua Preferred Qualifications Proven B2B marketing experience, ideally in a technology-driven environment Physical Job Requirements: Prolonged periods in a stationary position at a desk and working on a computer. Constantly communicates with employees and leaders, both verbally and in writing. Reports To: Senior Manager, Growth Marketing Environment: Work environment is remote during regular or extended business hours. Accommodation: Candidates for the position should be able to perform essential job duties in described work environment with or without accommodation. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Equal Employment Opportunity Infinite Electronics is proud to be an Equal Employment Opportunity and Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, marital status, age, national origin, disability status, protected veteran status, or any other characteristic protected by law. We are committed to building a diverse workforce and we actively encourage women, minorities, people with disabilities and veterans to apply. #J-18808-Ljbffr