SEO Analyst

Role Summary American Family Care is hiring an SEO Analyst/Junior Manager to help drive organic performance across one of the largest urgent care platforms in the country. This is a dual-function role sitting at the intersection of SEO execution and marketing analytics, ideal for someone who’s equally comfortable pulling rank data as they are building a weekly performance report for senior leadership. The majority of your time (roughly 60–70%) will be spent on SEO program management, reporting into AFC’s Performance Marketing leadership. The remainder supports the CMO directly with analytics, reporting, and data-driven business intelligence. What You’ll Do SEO Program Management (60–70%) Serve as the primary day-to-day liaison with AFC’s SEO agency, managing deliverables, timelines, and performance accountability Partner with the digital team to prioritize and advance technical SEO enhancements, including site architecture, crawlability, page speed, and schema Work with franchise owners and their local marketing agencies to align on local SEO best practices, citation consistency, Google Business Profile health, and market-level organic performance Monitor keyword rankings, organic traffic trends, and local search visibility across AFC’s location portfolio Develop and maintain SEO reporting dashboards and communicate performance insights to stakeholders Identify gaps and opportunities across national and local organic presence and translate them into clear action plans Marketing Analytics & CMO Support (30–40%) Assist the CMO with weekly performance reporting, integrating traffic data, digital KPIs, and business metrics into clear, executive‑ready outputs Leverage tools including Claude, BI platforms, and web analytics to support deep‑dive analyses and ad hoc strategic questions Help build and refine reporting frameworks that connect marketing activity to business outcomes Support preparation of board‑level and leadership materials with data accuracy and analytical rigor What We’re Looking For 2–4 years of SEO experience, ideally in a multi‑location, franchise, or healthcare environment Solid grounding in both technical SEO (site audits, Core Web Vitals, structured data) and local SEO (GMB, citations, local pack performance) Experience managing or coordinating with external agencies Proficiency with SEO tools such as Semrush, Ahrefs, Moz, Screaming Frog, or equivalent Comfort working with analytics platforms (Google Analytics, Looker, Tableau, or similar BI tools) Familiarity with AI‑assisted analysis tools is a plus Strong communicator who can translate data into clear, actionable insights for non‑technical stakeholders Detail‑oriented, self‑directed, and able to manage multiple workstreams across internal teams and external partners #J-18808-Ljbffr