Marketing Program Manager

Job TitleCRM Functional Marketing Processes; Program ManagerRoles & Responsibilities:Co-ordination and execution of digital marketing programs. This includes ownership of the build and deployment of various marketing programs including validation and testing.Coordinate with various teams including design, editorial and client to create a cohesive marketing calendar.Ability to perform and support all marketing campaign efforts including segmentation, HTML production/testing and quality assurance of all outbound campaigns across email.Collaborate with other teams (agencies & data) to maximize available resources for client support and successful outcomes.Track ongoing progress of projects and deliver timely updates to clients.Manage all technical aspects of marketing automation and CRM integration. Communicate issues and technical roadblocks effectively.Be knowledgeable on digital marketing best practices, technologies and trends. CAN-SPAM best practices and GDPR compliance is followed.Monitor internal testing results and industry best practices. Integrate learning to ensure optimal results, improved deliverability, and compliance around permission-based marketing.Monitor daily campaign deliverability, ensuring high inbox success rate for all campaigns.Leverage campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing, personalization, and segmentation.Technical/Functional Skills:Work with engineering partners to manage new data requirements, and rationalize the campaign roadmap accordingly10+ years of campaign management skills, ability to multitask effectively, and work cross-functionally8+ years of experience with SFMC, AEM, ACS, Hubspot, EloquaExperience as a project manager in an agile project environmentContent / HTML experience – Content Testing and QAAbility to thrive in a fast-paced, fluid environmentIntermediate MS ExcelAbility to multi-task and manage stakeholders within a dynamic business environmentExtremely detail-oriented approach with strong analytical skillsExtensive understanding of digital marketing business practicesKnowledge of end-to-end campaign management processesExcellent technical & analytical skills with strong business acumenPrevious experience working with Microsoft will be an added advantagePassion to drive improvement in the overall customer experienceExperience working across multiple agencies/stakeholders and teamsBasic to intermediate SQL skills and ability to query multiple data sources for debugging and troubleshootingFamiliar with project management tracking tools like Azure Dev Ops, MS Projects, Jira, etc.Experience managing a team is a plusMotivate the team and manage deliverables on a day-to-day basisQualifications:10-12 years of experienceLocation for the position will be in Bellevue, WABachelors or Master's Degree