Marketing Event Manager

Marketing Event ManagerLead the strategic planning, execution, and optimization of high-impact corporate, client, and industry events that support business objectives, brand positioning, and revenue growth.Role AccountabilitiesCreate and implement marketing event strategies to drive attendance and engagementLead and manage the full event lifecycle: concept, planning, logistics, execution, and post-event evaluationManage the annual event calendar aligned to business and marketing goalsDevelop and manage detailed project plans, timelines, run-of-show documents, and prepare post-show reports for the BU and marketing leadershipAlign marketing messaging, branding, and tactics with marketing management and secure approvalsPrepare and update trade show budgets, reporting to management as necessaryDefine, measure and analyze event KPIs in collaboration with BU and other marketing team membersManage booth fabricators/display companies, and other external providers to meet all agreed deliverables in line with agreed designsBuild strong relationships with trade show organizers to secure speaker programming in collaboration with internal subject matter experts and marketing managementSecure and maintain lead retrieval during showsMonitor schedule, shipping, import/export compliance, and logistics for all marketing and trade show-related goods and services; resolve or escalate issues, as necessaryMaintain booth schedule for BU useCoordinate with the Creative Manager to ensure sufficient inventory of approved promotional items for use at eventsEnsure trade show inventory of displays, banners, and graphics are accounted for at all timesEnsure the full and timely registration of attendees who require assistanceCreate and distribute an event handbook, providing a single source of information for each major event to all Company attendeesPlan and execute internal employee events as requestedGeneral Employee AccountabilitiesBring full effort to bear on tasks assigned by managerGive manager best adviceGive earliest notice when work cannot be delivered as specifiedCooperate and collaborate with peers and interact cross-organizationally as specified by managerExemplify Company Core Values: Integrity, Client Focus, Team Orientation, and Personal CommitmentComply with all Company policies, practices, and procedures and all regulations and lawsRecommend viable improvements proactivelyEnsure effective utilization of business tools and processes