Manager, Field Marketing & Events

About Zeta Zeta Global (NYSE: ZETA) is the AI‑Powered Marketing Cloud that leverages advanced artificial intelligence and trillions of consumer signals to help marketers acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), we unify identity, intelligence, and omnichannel activation into a single platform powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals personalize experiences at an individual level across every channel, delivering better results. Role Overview We are looking for a highly motivated, detail‑oriented industry marketing and events professional who is passionate about creating engaging experiences that bring brands and communities together. This role supports a range of marketing initiatives — from industry conferences and sponsorship activations to client meetings and curated hospitality experiences — helping drive meaningful engagement with Zeta’s customers and prospects. Requirements include strong creative thinking, operational execution, and cross‑functional collaboration in a fast‑paced organization. This person will report to the Director, Field Marketing & Events for the Activation business unit. Responsibilities Support end‑to‑end event execution — from venue selection and logistics to onsite management and post‑event wrap‑up. Plan and execute marketing initiatives in collaboration with the events and sales teams to maximize engagement around key industry events. Assist with key industry tentpole events and sponsorship activations across the advertising and marketing ecosystem. Provide exceptional white‑glove client service to Activation customers and prospects throughout the event planning cycle. Conceptualize, plan, and execute exclusive hospitality experiences supporting industry events, delivering programs on schedule, within budget, and with excellent attention to detail. Support the Activation customer and prospect experience across major events from initial outreach through onsite engagement. Manage external relationships (vendors, venues, agencies, and media partners) for seamless execution and maximum value. Partner with internal marketing, sales, and operations teams to align event activations with broader marketing and revenue objectives. Track program performance against defined metrics and support post‑event analysis to measure success and ROI in partnership with marketing operations. Maintain and update the annual industry event calendar and event roadmap. Create, maintain, and reconcile detailed event budgets from initial forecast through final actuals. Review, process, and code vendor invoices accurately and in a timely manner in coordination with Finance. Ensure all vendor contracts, SOWs, and W‑9s are submitted and approved prior to invoice processing. Qualifications BA/BS degree with 5+ years of event or field marketing experience, preferably within the advertising, media, or adtech industry. Strong understanding of advertising industry conferences, sponsorships, and brand activations supporting marketing and sales initiatives. Exemplary communication skills and ability to collaborate across internal teams and external partners. Highly detail‑oriented and organized, with ability to manage timelines and meet deadlines in a fast‑paced environment. Experience managing multiple event and marketing programs simultaneously. Strong written and verbal communication skills; experience supporting thought leadership opportunities at industry events is a plus. A positive mindset with an enthusiastic and proactive spirit. Willingness to travel as needed to support event execution. Benefits & Perks Unlimited PTO Excellent medical, dental, and vision coverage Employee equity Employee discounts, virtual wellness classes, and pet insurance (and more) Salary Range $110,000 – $125,000, depending on location and experience. People & Culture at Zeta Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We are committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. Learn more about our commitment to diversity, equity and inclusion: #J-18808-Ljbffr