E-Commerce Associate (New York)

E-Commerce Associate

Role Overview

The E-Commerce Associate is responsible for the day-to-day management, performance optimization, and growth of a fashion brand’s direct-to-consumer platforms -DL1961 and Warp +Weft. This role owns site execution across merchandising, sales, operations, and customer experience, while partnering closely with Marketing, Planning, Creative, Customer Service, and Sales teams to drive profitable growth.

Job Responsibilities

• Manage the maintenance, sales, and growth of the fashion brand’s e-commerce platforms.
• Serve as the primary day-to-day owner of Shopify and all third-party integrations, ensuring site stability, speed, and functionality.
• Strategically merchandise products to maximize conversion, AOV, and discovery by optimizing collections, navigation, filters, search, and PDPs on a weekly basis.
• Execute ongoing CRO initiatives, including merchandising tests, PDP enhancements, and upsell/cross-sell strategies.
• Assist in updating and executing e-commerce marketing calendars covering launches, email campaigns, homepages, events, promotions, and markdowns in collaboration with the CEO.
• Ensure accuracy of pricing, promotions, creative, inventory, and timing across all site updates and campaigns.
• Proactively improve site flow, reduce returns, increase exchanges, and enhance the shopping experience using customer feedback, returns data, and site behavior insights.
• Coordinate with Sales and Planning teams to allocate and manage inventory for online channels in alignment with the marketing calendar.
• Monitor daily, weekly, and monthly sales performance against targets and proactively recommend pivots in e-mail and paid marketing channels when goals are not met.
• Oversee product setup, imagery, copy, pricing, tagging, and manage merchandising readiness in coordination with Planning team and Growth Marketing Lead using AI tools.
• Collaborate with Marketing, Graphic Design, Copy, Third-Party Agencies, PK Team, and Technology partners to execute site strategies, creative updates, and functional improvements.
• Prepare reporting on post-campaign performance, Shopify sales and returns and present insights, learnings, performance trends and recommendations in partnership with third parties.
• Conduct ongoing competitor research across site experience, promotions, pricing, email, loyalty, and value-added features, and share findings with the CEO and Growth Marketing Lead.
• Troubleshoot escalated customer issues in coordination with the E-Commerce Customer Service Team and guide resolutions.
• Periodically complete full purchase-cycle audits(desktop and mobile)to assess site experience, checkout, post-purchase flow, and fulfillment accuracy.
• Provide escalation support and oversight for customer service operations.
• Ensure sites meet and uphold compliance and accessibility standards.

Desired Skills & Experience

• 3–5+ years of e-commerce experience managing direct-to-consumer websites, preferably within fashion or apparel.
• Hands-on experience managing Shopify platforms, including product setup, merchandising, promotions, and site updates.
• Proficiency with Google Analytics, Google Search Console, Google Optimize or other A/B testing platforms, and Facebook Analytics.
• Proficiency with Listrak, Redo, Retention, Yotpo or other digital marketing platforms.
• Strong understanding of site merchandising, navigation, and product presentation to drive conversion and AOV.
• Data-driven mindset with the ability to analyze sales, customer behavior, and performance trends.
• Familiarity with CRO best practices, SEO fundamentals, and e-commerce optimization tools.
• Strong organizational and project management skills with the ability to manage multiple priorities.
• Clear communicator with a proactive, ownership-driven approach.