Lecturer in Marketing, Communications, and Business Development

The Graduate School of Management (GSM) at the University of California, Davis (UC Davis) is seeking a dynamic and passionate lecturer to teach courses in the intersection of Marketing, Communications, Business Development, and Business Analytics at the graduate level. The successful candidate will be responsible for delivering high‑impact education in one or more of these areas and would be capable of advising students on career strategies. Lecturers are selected to fill occasional specialized teaching needs that are part‑time and temporary in nature. In any given year, open positions and requirements for individuals to fill them will vary. This appointment is renewable contingent on continuing department teaching needs and demonstration of excellence in teaching. Compensation and the duration of the appointment will depend on the number of courses assigned and the number of units per course. Key responsibilities include: Course development: develop and teach courses that focus on industry‑specific trends, leadership development, networking strategies, and professional growth for MBA students. Responsibilities include course preparation and creating assignments and exams. Course delivery: foster an inclusive, engaging, and dynamic learning environment with practical exercises and hands‑on projects. Responsibilities include presentation of course lectures, grading assignments, grading exams, and holding office hours outside of class. Course Descriptions of some potential courses are as follows: MGV 203AV, Data Analysis for Managers: Introduction to statistics and data analysis for managerial decision making. Descriptive statistics, principles of data collection, sampling, quality control, statistical inference. Application of data analytic methods to problems in marketing, finance, accounting, production, operations, and public policy. MGT 249, Marketing Research: Addresses the managerial issues and problems of systematically gathering and analyzing information for making private and public marketing decisions. Covers the cost and value of information, research design, information collection, measuring instruments, data analysis, and marketing research applications. MGT 242, Marketing Communications: Issues in designing a marketing communications strategy. Topics include mass and direct communications, institutional aspects of advertising, consumer behavior, evaluating ad effectiveness, determining ad budget, creative strategy, and use and abuse of promotions. MGT 244, New & Small Business Ventures: Student teams develop complete business plans for their own start‑up ventures. Process includes: elevator pitch, business strategy, comprehensive bottoms‑up financial projections, capital requirements, product differentiation, competitive, alliance, and go‑to‑market strategy development, investor presentation, and comprehensive written business plan. MGV 268V, Articulation and Critical Thinking: Develop competency in business writing and oral presentations. Build critical thinking skills. Topics include behavioral economics, false claims, deductive and inductive reasoning, correlation/causality, business ethics. MGT 454, Careers in Product Management: Overview of the roles and responsibilities of the product manager and related roles such as brand manager and product marketing manager in both non‑technology and technology firms. MGV 490BV, Re‑Thinking Digital: This course emphasizes the need for preparing yourself and your business for the next generation of Digital. It aims to teach the principles involved in re‑designing digital value chains. #J-18808-Ljbffr University of California