Sales and Marketing Coordinator

Sales And Marketing CoordinatorOur client, located in Greensboro, NC, is seeking a Sales and Marketing Coordinator to join their team.This position reports to the CEO. The Sales and Marketing Coordinator is responsible for developing and implementing strategic marketing plans to promote the overall brand management and corporate identity. Specific responsibilities include oversee and execute all social media marketing, work with webmaster to update website as necessary, organize and manage digital databases, oversee production of all printed marketing materials and trade show management.Duties Include:Develops, implements and manages company marketing plan within target industriesCreates, places and tracks all print advertising, social media and paid search effortsDrafts, reviews and helps edit all external communication, including media and press releasesCoordinates and manages of all aspects of tradeshows and technical conferencesMaintain the overall corporate digital imageDevelops collateral B2B print/digital online materials/advertisements of company's technical productsOverall responsibility of brand management and promotionMonitor and report on effectiveness of company marketing campaigns and strategiesManage and improve lead generation campaigns, measuring resultsManage social media accounts and blog and identifying relevant topics through to publicationManages and updates technical content on company website on a regular basisProvide marketing updates to manager and team quarterlyKeep Marketing folder on server organized and updated with current marketing materialsPrints and executes Company newsletter on at least a quarterly basisApply understanding of team dynamics to work effectively in teams, achieve goals and successfully plan and execute marketing activities to promote sales and revenuesAchieves company marketing goals and strategies by complying with established priorities and work procedures, along with utilizing good time management skills.Contributes to team projects by exchanging ideas and options, works well with other departments, and develops positive working relationships while maintaining a commitment to excellence.Execute all other marketing activities to support company's aggressive growth and revenue goalsOther duties as assigned by management.Required Education, Certification, and ExperienceBachelor's degree in Marketing, Business, or related fieldAt least 3 years related marketing experience in a technical fieldHighly creative and self motivatedKnowledge of planning marketing strategies and advertising campaignsWeb site management experienceExperience with a CRM programProficient computer skills and marketing design skillsSalary of $55K to $60K plus excellent benefits For consideration send resume to View email address on click.appcast.io