Product Marketing Manager, Medscape (Hybrid, NJ)

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers. WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law. Overview The Manager, Product Marketing is a pivotal team member driving strategic, analytical, and operational success across key commercial initiatives. This role leads multi-channel product marketing strategies, manages product innovations and platform enhancements across digital and video offerings, and acts as the strategic bridge across Sales, Production, Client Services, and Marketing Solutions to drive revenue, ROI, and operational efficiency. Responsibilities Strategic Product Marketing & Go-To-Market Lead high-impact, multi-stakeholder product marketing initiatives, including rolling out new products, developing go-to-market strategies, and maintaining existing product lines across display, native, and video formats (e.g., in-stream, outstream, sponsored and branded video, and video series). Communicate the value proposition of new and enhanced digital and video products to all go-to-market teams, ensuring effective sales support materials, positioning packages, and presentation assets. Project manage product innovations, enhancements, and custom offerings across digital and video platforms, serving as the primary marketing liaison with Editorial, Member Marketing, Ad Operations, and Implementation teams. Analyze product and media business performance, including video engagement and delivery metrics, to identify trends, evaluate sales needs, perform win/loss analyses, and drive data-informed product recommendations. Conceptualize, design, and execute strategic testing initiatives (e.g., driver testing, video placement and creative format testing) to optimize audience engagement, view-through and completion rates, conversion performance, yield, and campaign ROI. Oversee Business Intelligence and analytics alignment to ensure product reporting architecture, including video reporting and measurement, is accurately developed, maintained, and translated into actionable insights. Operational Excellence & Cross-Functional Leadership Establish and maintain repeatable, streamlined operational workflows across Ad Product, Video Production, Inventory, Planning, and Implementation teams. Evaluate product capacity and utilization, including video inventory and content supply, identifying new areas for campaign delivery and guiding operational teams on strategy execution. Act as central liaison across Sales, Production, and Marketing Solutions to assess feasibility, scope custom client solutions (including video-led programs), shape renewal strategies, and align capabilities with market demands. Qualifications Bachelor's degree (or equivalent experience) with 3+ years of proven product marketing, digital strategy, or brand management experience within digital media, publishing, or pharma marketing, including experience marketing video or other rich-media products. Strong analytical mindset and data-driven approach; well-versed in digital media concepts, ad serving, programmatic platforms, and measurement frameworks, including video advertising standards and metrics (e.g., VAST/VPAID, completion rate, viewability). Demonstrated track record of managing new product rollouts, writing technical/business requirements, and leading cross-functional teams from alignment through post-launch analysis. Proven ability to design, scale, and optimize cross-functional workflows and program logistics for complex digital, video, and broadcast offerings. Exceptional communication and presentation skills and familiarity with DMP/DSP/SSPs, Ad Servers, and video ad platforms or players. Location Note that this role is hybrid (3 days/week) in our Newark, NJ office (283-299 Market Street, 4th Floor, Newark, NJ 07102) Base salary range $85,000 - $90,000 Bonus Eligible This position is also eligible for a discretionary company bonus of around $3,500, based upon business results. Benefits Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment: Health Insurance (medical, dental, and vision coverage) Paid Time Off (including vacation, sick leave, and flexible holiday days) 401(k) Retirement Plan with employer matching Life and Disability Insurance Employee Assistance Program (EAP) Commuter and/or Transit Benefits (if applicable) Team Interview Team Panel (45 mins) + 1:1 Interview with a Product Marketing Team Member (30 mins) Interviews with 2 Senior Leaders (30mins each) Final Presentation (we'll provide a prompt before the presentation) Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment. #J-18808-Ljbffr Medscape