Senior Marketing Manager

Senior Manager, Paid Media & Performance Marketing

Location: New York City | Hybrid, 3 days per week in office

Role Type: Individual Contributor

Position Overview

We are seeking a highly analytical, hands-on Paid Media & Performance Marketing leader with deep experience personally planning, buying, optimizing, and measuring media across digital and emerging channels.

This is an individual contributor role , not an agency-management or high-level strategy position. The ideal candidate has spent significant time directly executing paid media, ideally beginning within an agency trading desk, demand-side platform (DSP), supply-side platform (SSP), or similarly performance-driven media environment , and has preferably transitioned into an in-house consumer or CPG organization.

The successful candidate will bring a strong command of media performance, attribution, optimization, and closed-loop measurement and will be equally comfortable analyzing data, building dashboards, identifying performance trends, and making hands-on changes to campaigns.

Key Responsibilities

• Personally plan, buy, execute, optimize, and measure paid media campaigns across multiple channels.
• Manage performance across CTV, Meta, TikTok, paid search, digital out-of-home, digital audio, Amazon Ads, and retail media networks
• Drive retail media programs across platforms such as Walmart, CVS, Walgreens, Instacart, and DoorDash
• Continuously optimize campaigns based on performance data, audience insights, attribution, and business outcomes.
• Develop and utilize measurement frameworks, performance models, dashboards, and attribution analysis to understand media effectiveness and ROI.
• Connect media exposure and investment to downstream consumer behavior, sales, and other measurable business outcomes through closed-loop measurement
• Analyze campaign and channel performance to determine where budget should be increased, reduced, or reallocated.
• Develop actionable insights from complex datasets and clearly communicate findings and recommendations to internal stakeholders.
• Partner cross-functionally within a matrixed organization while maintaining direct ownership of paid media execution and performance.
• Stay current on evolving media platforms, measurement capabilities, retail media networks, audience targeting, and optimization practices.

Required Qualifications

• 7+ years of hands-on paid media experience , with direct responsibility for campaign execution, buying, optimization, and measurement.
• Demonstrated experience working directly within paid media platforms , rather than primarily overseeing agencies, accounts, or media strategy.
• Strong preference for experience within an agency trading desk, DSP, SSP, programmatic, or performance media environment
• Ideally brings subsequent client-side experience within CPG, consumer products, or another consumer-driven business
• Strong cross-channel experience encompassing several of the following:
• CTV
• Meta
• TikTok
• Paid search
• Digital out-of-home
• Digital audio
• Amazon Ads
• Retail media networks
• Experience with retail media platforms such as Walmart, CVS, Walgreens, Instacart, and/or DoorDash
• Advanced analytical and quantitative capabilities, particularly around attribution, optimization, modeling, dashboards, ROI analysis, and closed-loop measurement
• Ability to translate performance data into clear recommendations and make informed decisions about media spend.
• Comfortable operating as a hands-on individual contributor without requiring a large team or agency structure beneath them.
• Ability to work effectively across functions in a matrixed organization
• Ability to work from the New York City office three days per week