Senior Manager - Cadiovascular - Repatha - Omnichannel Search, GEO & AI Answer Engine

Senior Manager, CV / Repatha Omnichannel Search, GEO & AI Answer Engine Hybrid – Once a month on campus What you will do Serve as the CV/Repatha business lead for GEO, partnering with GCCI and the GEO vendor to translate enterprise GEO strategy, customer search behavior, and AI‑answer‑engine insights into brand actions. Assist in prioritizing opportunities, operationalizing recommendations, and ensuring GEO insights are integrated into brand planning, customer engagement strategies, and omnichannel activation. Translate insights from Google AI Overviews, Google AI Mode, Google Gemini, Microsoft Copilot, ChatGPT, and others into practical CV / Repatha implications. Establish a learning connection from search and AI answer behavior into content planning, web experiences, analytics, and cross‑functional teams. Manage the end‑to‑end remit from strategy translation to performance measurement and continuous optimization. Key Responsibilities Lead CV / Repatha search, SEO, GEO, AEO, AI answer visibility, zero‑click search, answer‑engine readiness, and cross‑platform search intelligence across HCP and DTC audience strategies. Build a practical query‑to‑answer and answer‑to‑action framework that helps teams prioritize high‑value customer questions, structured answer blocks, FAQ strategy, schema considerations, content discoverability, and source authority opportunities. Partner with Modular Content Operations to convert search and AI‑answer learnings into Job Initiation Brief (JIB) inputs, MAC matrix updates, content briefs, answer blocks, FAQs, web content enhancements, Sales and Marketing Communications (SM Comms) opportunities, and modular content priorities. Monitor and synthesize AI visibility, brand visibility score, citation share, citation rank, citation‑rank list, share of voice, brand sentiment, cross‑platform search behavior, AI answer analytics, answer‑page engagement, and content gap insights in partnership with GCCI and the GEO vendor. Partner with Medical, Legal, Regulatory, Compliance, Privacy, Patient, Cardiovascular, Primary Care, GCCI, Omnichannel, Analytics, Technology, agency, and enterprise platform teams to ensure approved content is structured, discoverable, credible, measurable, and actionable. Support content and experience recommendations across RepathaHCP.com, Repatha.com, Adobe Experience Manager (AEM), AEM Sites, Ostro, approved question‑and‑answer experiences, Google Analytics 4 (GA4), schema, structured data, and digital experience platforms. Translate learnings from OpenEvidence, Ostro, search analytics, AI answer behavior, partner content, authority signals, digital PR, entity authority, citation authority, and social proof into practical recommendations for content and customer experience planning. Operationalize GEO signals across omnichannel and field channels by defining activation strategies, business rules, and engagement triggers that translate insights into coordinated customer engagement. Help CV / Repatha adapt from creating content for channels to publishing an authoritative, structured, measurable, and continuously optimized ecosystem of approved answers. What we expect of you Collaborative, commercially grounded, digitally fluent leader who can influence across a matrixed organization, translate enterprise capability into practical business outcomes, and help teams adopt new ways of working with clarity and accountability. Basic Qualifications Doctorate degree and 2 years of Marketing, commercial, digital, analytics, content, operations, or related experience. Master's degree and 4 years of Marketing, commercial, digital, analytics, content, operations, or related experience. Bachelor's degree and 6 years of Marketing, commercial, digital, analytics, content, operations, or related experience. Associate's degree and 10 years of Marketing, commercial, digital, analytics, content, operations, or related experience. High school diploma / GED and 12 years of Marketing, commercial, digital, analytics, content, operations, or related experience. Preferred Qualifications Experience in pharmaceutical, biotechnology, medtech, healthcare, or another regulated industry with search, web strategy, omnichannel marketing, HCP marketing, DTC marketing, content strategy, analytics, or digital customer experience responsibilities. Experience with SEO, GEO, AEO, AI search, AI Overviews, Google AI Mode, zero‑click search, answer engines, query taxonomy, answer optimization, source authority, citation share, brand visibility score, citation rank, share of voice, brand sentiment, or AI visibility reporting. Working knowledge of Google Search Console, Google Analytics 4, structured data, schema, Adobe Experience Manager, AEM Sites, OstroHealth, Ostro, OpenEvidence, Medscape AI, Doximity, DoxGPT, ChatGPT, Perplexity, Microsoft Copilot, Google Gemini, Claude, Grok, Meta AI, or comparable search and answer platforms. Familiarity with content discoverability, authority publishing, entity authority, citation authority, digital PR, social proof, partner content, answer blocks, FAQ strategy, cross‑platform search intelligence, and AI answer analytics. Ability to translate emerging customer behavior and AI/search trends into clear, compliant, practical requirements for content, web, analytics, agency, and enterprise platform teams. Strong ability to distinguish HCP and DTC contexts as well as branded, unbranded, disease education, access, support, patient education, and scientific information needs. Experience partnering with Medical, Legal, Regulatory, Compliance, Privacy, Corporate Affairs, Advocacy, Scientific Communications, analytics, web, content operations, agency, and enterprise AI teams. Strong writing, synthesis, facilitation, stakeholder influence, analytical judgment, and change leadership skills. What you can expect of us From competitive benefits to a collaborative culture, we support your professional and personal growth and well‑being at every step. Benefits Amgen offers a Total Rewards Plan: health and welfare plans, financial plans, work/life balance, and career development opportunities. A comprehensive employee benefits package including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. A discretionary annual bonus program, or a sales‑based incentive plan for field sales representatives. Stock‑based long‑term incentives. Award‑winning time‑off plans and flexible work models where possible. Employment Information The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to relevant skills, experience, and qualifications. Equal Opportunity Statement Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. We will ensure people with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. #J-18808-Ljbffr Initial Therapeutics, Inc.