Senior Social Media Planner

Role Description

Fanatics Betting & Gaming is seeking a results-driven Senior Social Media Planner / Buyer (OC) to lead paid social planning, buying, execution, and optimization for the Online Casino business. This role will be responsible for building and managing performance-driven paid social campaigns that support casino acquisition, activation, engagement, and efficient payback.

The ideal candidate is a hands-on paid social expert with strong creative instincts, analytical rigor, and the ability to operate in a fast-moving casino environment shaped by product launches, promotional calendars, player segments, and state-level priorities. This individual will partner closely with the Director of Social, agency partners, platform representatives, Casino Marketing, Creative, Brand, Product, Analytics, Compliance, and Finance.

• Own day-to-day planning, buying, pacing, optimization, and reporting of paid social campaigns for Fanatics Casino.
• Develop paid social media plans that align with casino goals, state priorities, game launches, promotional calendars, partnerships, and customer lifecycle initiatives.
• Manage budgets, bids, audiences, creative rotations, placements, and campaign structures across Meta, TikTok, Snap, X, Reddit, and emerging social platforms.
• Optimize campaigns against OC-specific goals including new depositor growth, redeposit behavior, active customer growth, revenue, CAC, CPA, payback, and lifetime value.
• Partner with Creative, Brand, Casino Marketing, and Product teams to develop briefs, refresh pipelines, test plans, and performance feedback loops for casino social creative.
• Translate weekly and monthly performance data into actionable insights, budget recommendations, creative learnings, and executive-ready readouts.
• Manage agency workflows and platform partner relationships to ensure accurate builds, timely optimizations, and clear accountability for performance outcomes.
• Lead testing across creative concepts, hooks, audiences, bidding, app events, landing pages, placements, game themes, promotion messaging, and platform betas.
• Maintain rigorous QA across creative assets, ad copy, offer messaging, tracking parameters, destination URLs, state eligibility, responsible gaming requirements, and compliance approvals.
• Mentor and provide direction to the Social Media Associate Buyer on campaign trafficking, reporting, pacing, QA, and optimization tasks.
• Monitor competitor activity, casino creative trends, product seasonality, platform trends, and audience behavior to identify growth opportunities.
• Support budget forecasting, channel planning, incrementality analysis, and monthly business reviews for the OC paid social portfolio.

Qualifications

• 5+ years of experience in paid social media buying, digital media planning, performance marketing, or a related role.
• Strong hands-on experience with Meta Ads Manager, TikTok Ads Manager, Snap Ads, X Ads, Reddit Ads, MMPs, analytics tools, and paid social reporting dashboards.
• Demonstrated ability to manage performance budgets against CAC, CPA, ROAS, revenue, payback, and LTV goals.
• Experience developing creative testing roadmaps and translating performance data into creative and media optimization decisions.
• Strong analytical skills with the ability to connect channel-level results to broader business outcomes.
• Experience working with agencies, platform partners, creative teams, analytics teams, and compliance stakeholders.
• Strong presentation skills across internal and external stakeholders.
• Experience in online casino, sports betting, gaming, subscription, marketplace, entertainment, or other high-velocity consumer acquisition environments preferred.
• Detail oriented, deadline focused, observant, adaptable, and innovative.
• Must be open to occasional travel to Fanatics Betting & Gaming offices in New York City and Denver as well as other locations for conferences, events, meetings, and team-building activities.

Requirements

• Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires.
• These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location.
• Your recruiter will provide clear guidance at each stage of the process.

Benefits

• For information about our benefits, please visit

Salary Range

$130,000 — $155,000 USD

By submitting your application, you agree to our terms of service and acknowledge you have read our Candidate Privacy Policy.