Retail Marketing Manager

Retail Marketing Manager
Department: Retail Experience & Trade Marketing
Reports to: Director - Retail Experience & Trade Marketing
Hours Available: Monday - Friday, 8:30 AM - 5:30 PM EST (1-hour unpaid lunch break)
FLSA Class: Exempt
Physical Address: 200 Sea Ln, Farmingdale, NY 11735
Salary Range: $78,280 - $131,840 (Actual compensation will be determined based on experience, location, and other factors permitted by law.)

About the Opportunity
At BEDGEAR®, we believe the retail experience is where our brand truly comes to life. Our Retail Experience & Trade Marketing team partners with retailers to create engaging in-store experiences that educate consumers, strengthen partnerships, and drive business growth.

We're looking for a Retail Marketing Manager who is passionate about retail marketing, merchandising, and creating impactful in-store experiences that elevate our brand and support our retail partners.

You won't just develop retail marketing programs-you'll help shape how consumers experience the BEDGEAR® brand at retail while strengthening relationships with our wholesale partners.

What You'll Do
As our Retail Marketing Manager, you'll be responsible for developing and executing retail marketing initiatives while partnering closely with Sales, Product, Brand, Operations, retail partners, and external vendors to ensure consistent, compelling, and effective retail execution.

Essential Functions (included but not limited to):
Retail Marketing Strategy & Execution

• Develop and execute retail marketing strategies that support brand objectives, product launches, and sales priorities across retail partners.
• Own retail-specific marketing calendars, ensuring timely delivery of campaigns, programs, and in-store activations.
• Translate brand and product strategies into compelling, retail-ready execution.

In-Store Experience & Merchandising

• Lead the development and rollout of in-store merchandising assets including POP, displays, racks, fixtures, signage, and graphics.
• Partner with internal teams and external vendors to design, produce, and deploy retail assets on time and within budget.
• Ensure brand consistency and quality across all retail environments while allowing for retailer-specific customization when needed.

Retail Partner Collaboration

• Serve as a key marketing partner to the Sales team, supporting sell-in, line reviews, resets, and new account opportunities.
• Collaborate with retail partners to align on in-store initiatives, promotional programs, and execution standards.
• Support sales presentations with compelling retail marketing materials and concepts.

Product Launches & Programs

• Lead retail marketing support for new product launches, including in-store storytelling, education, and promotional tools.
• Develop turnkey retail programs that are easy for partners to implement and effective at driving conversion.

Project Management & Budget Oversight

• Manage multiple retail marketing projects simultaneously, from concept through execution.
• Own retail marketing budgets related to in-store assets, installations, and programs.
• Track timelines, costs, and ROI, continuously optimizing based on performance and feedback.

Measurement & Continuous Improvement

• Partner with Sales and Analytics teams to assess the effectiveness of retail marketing initiatives.
• Gather insights from the field, retail partners, and internal stakeholders to improve future programs.
• Stay informed on retail marketing trends, competitive activity, and best practices within the bedding and home goods space.

Please note that this job description is not intended to provide an exhaustive listing of tasks, activities, or responsibilities required of the employee in this role. Tasks, responsibilities, and duties may change without notice.

What Makes Someone Successful Here
Success in a Retail Marketing role goes beyond marketing expertise. It requires a strong sense of ownership, accountability, adaptability, and a customer-first mindset. The most successful team members are those who can balance strategic thinking with flawless execution, collaborate effectively across teams, and stay focused on delivering results that drive both customer engagement and business growth

Our Core Values
We look for team members who are:
Hungry - Motivated, driven, and eager to grow.
Humble - Team-first and open to feedback.
Curious - Always learning and looking for better ways to work.
Clever - Resourceful problem-solvers who think critically.
Committed - Dependable and accountable to results.
Humanitarian - Respectful, supportive, and invested in helping others succeed.

Qualifications
Required:

• Must be 18 years of age or older
• Must be legally authorized to work in the United States and have IDs needed to verify
• English literate and proficient (reading, writing, speaking, comprehension)
• Successful completion of a criminal background check is required

Preferred:

• 5-8 years of experience in retail marketing, trade marketing, or shopper marketing.
• Experience supporting wholesale or partner-led retail environments (not DTC-only).
• Proven experience developing and executing in-store merchandising and POP programs.
• Strong project management skills with the ability to manage multiple timelines and stakeholders.
• Experience working with external vendors, fabricators, printers, and installers.

Why Join BEDGEAR®?
At BEDGEAR®, you'll have the opportunity to contribute beyond a traditional retail marketing role. You'll work alongside leaders across Sales, Product, Brand, and Operations to create engaging retail experiences that strengthen partnerships, elevate our brand, and drive business growth.

We're building a team of people who want to grow personally and professionally while making a meaningful impact on the organization and each other.

BEDGEAR® is proud to be an Equal Opportunity Employer and participates in the E-Verify program.

Physical Demands
Appropriate work intensity level:

☒ Sedentary
☐ Light
☐ Medium
☐ Heavy
☐ Very Heavy

Learn more at bedgear.com.