Sales Manager, Sponsorships

About La Vaquita

La Vaquita Flea Market is one of the largest weekend marketplaces in the Southeast: a Hispanic indoor and outdoor market with roughly 880 indoor booths, 220 outdoor tables, and approximately 36,500 shoppers every weekend at over 99% occupancy. Our mission is empowering community through culture and commerce. We run lean, we move fast, and we operate on EOS with clear ownership and a simple scorecard.
Our sponsorship program connects regional and national brands directly with this audience through on-site media, activations, events, and experiences. This seat exists to lead and grow that revenue engine.

The Opportunity

This is a revenue seat first. You'll spend most of your time prospecting, pitching, negotiating, and closing sponsorship and on-site media deals with advertisers who want our audience. You'll earn uncapped commission on every dollar you close.
You also own the commercial direction of how La Vaquita shows up: the events calendar, marketing contractors and AI tools, and our brand and reputation. Operations executes events on the ground and production is contracted out. You direct, you sell, and you report results every week to the CEO.

What You'll Own

1. Sponsorship & Media Sales (the core, commissioned)
Package, price, pitch, and close sponsorships, on-site media placements, and brand activations with local and regional advertisers. You build this revenue line from the ground up: pipeline, proposals, negotiation, close, renewal. You'll discuss pricing directly from the first conversation and qualify opportunities early. Packages typically run from four-figure on-site placements to five-figure annual partnerships, with anchor sponsorships above that. You keep an accurate pipeline and forecast in the CRM.
2. Events & Community Presence
Own the annual events calendar, four to six signature market weekends a year, seasonal promotions, and community activations. You develop the strategy, the partnerships, and the sponsor revenue attached to each event. Our Operations team handles execution on the ground.
3. Marketing Direction
Direct contractors and AI tools across social, content, website, and paid media. You set standards, review work, and hold output to a measurable bar. This is not a content-creation role. Production is contracted out, and your job is to lead it.
4. Brand & Reputation
Own how La Vaquita shows up in public: online reviews, ratings, local media coverage, and community relationships. You're the market's commercial voice.
5. Weekly Scorecard
Track and report sponsorship pipeline, closed and collected revenue, campaign performance, and review ratings. You own the numbers and the narrative.

Where You'll Work

• Based in Georgia within commuting distance of the market. Weekdays are hybrid: most of this job happens in the field with advertisers across metro Atlanta, by phone, and on video.
• Market days are selling time, not duty. You'll be on site for all signature events, your sponsors' activation days, and prospect walkthroughs you'll schedule on market days on purpose, because the market at full roar is your best closer. Beyond that, a regular rhythm of market days each month to stay close to the audience and the inventory, heavier in your first 90 days.
• Operations owns event setup, staffing, and execution. You're on site because that's where your buyers and your proof of performance are.

What This Role Is Not

• Not a content creator or social media manager. Production is contracted.
• Not a leasing or pricing-strategy role. Booth operations and rate strategy sit elsewhere; you'll give input on sponsorship packaging and tiers.
• Not event logistics. Operations executes; you sell and direct.
• Not fully remote. This seat sells a live market, and market-day presence is part of the job as described above.

Who You Are

• A closer. You've personally closed sponsorship, advertising, or media sales deals and can walk us through deal sizes, close rates, and your exact role in each. You're comfortable discussing pricing and budget from the first conversation.
• An organizer. You've owned an events calendar or activation schedule and hit your dates.
• A director of others' work. You've managed agencies, freelancers, or contractors to a standard, and you use AI tools to multiply your output.
• Bilingual preferred. Spanish and English fluency is strongly preferred, and required unless your background already shows deep credibility with Hispanic audiences and advertisers.
• Local. Based in Georgia within commutable distance of Jefferson, GA.

What Success Looks Like

• First 30 days: fully ramped on our audience, sponsorship inventory, and pricing; outreach plan built; first pitches out.
• First 90 days: active pipeline of qualified opportunities across multiple verticals; first deals closed or in late-stage negotiation.
• First year: a growing book of collected sponsorship revenue built from on-site media, annual packages, and one or two anchor sponsors, with a repeatable, documented sales process.

Likely Backgrounds

Local radio, TV, or outdoor advertising sales, including Spanish-language media. Sports or venue sponsorship. Festival, fair, or events partnership sales. Shopping center or mall marketing. Chamber of commerce or tourism. If you've sold a local audience to local brands, you'll recognize this job.

Compensation & Benefits

• Base salary: $80,000 to $100,000
• Commission: uncapped, on new sponsorship and media sales
• Performance bonus: tied to a simple commercial scorecard
• Strong first year, all-in: $110,000 to $140,000
• Benefits: health insurance with half of premiums company-paid, PTO, paid holidays, sick leave, and a 401(k)

A written commission plan is provided before any offer is extended.

Our Core Values

Go Above & Beyond | Be Proactive | Take Ownership | Detail Oriented
We hire against these, and we evaluate against them.

Where This Goes

This role is built to grow. As the revenue you build proves out, the seat expands into a director-level commercial role. We'd rather promote the person who built the line than hire over them.
La Vaquita Flea Market is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. Presence at signature events and sponsor activation days is an essential function of this position; reasonable accommodations will be considered consistent with applicable law. If you need an accommodation during the application process, let us know.