Customer Marketing Manager

Customer Marketing Manager Customer Marketing Manager role focuses on turning client success into market credibility by building case studies, references, and advocacy programs across functional teams. Responsibilities Identify and Activate New Logo and Project Wins Partner with Sellers and Account Managers to identify new logo wins and significant project milestones. Assess opportunities for website announcements, news releases, and coordinated communications. Work with PR and Communications teams to amplify client stories appropriately. Engage clients professionally and positively to secure approvals and participation. Build High-Impact Case Studies and Client Stories Proactively identify strong case study and reference opportunities across services and product engagements. Develop written, video, and presentation-ready client stories. Ensure stories are commercially relevant and aligned to priority industries and propositions. Maintain a structured pipeline of publishable and referenceable content. Develop and Manage Customer Advocacy Programmes Build and scale a structured client reference programme that supports Sales and Marketing. Recruit and nurture client advocates for speaking engagements, events, and PR opportunities. Develop Customer Advisory Boards or similar engagement forums where appropriate. Track reference usage and ensure a positive, professional client experience throughout. Work Cross-Functionally with Commercial Teams Build strong relationships with Sellers, Account Managers, and Delivery teams. Educate internal teams on how and when to surface client stories. Balance commercial ambition with client relationship sensitivity. Support Awards and Industry Recognition Identify opportunities for joint client awards and industry recognition programmes. Partner with PR and Marketing to manage submissions. Ensure client success is visible in the right forums. Success Criteria Increased volume and quality of referenceable client stories. Growth in published case studies aligned to strategic industries and growth areas. Increased availability and responsiveness of client references for Sales. Successful coordination of client announcements and milestone communications. Strong internal feedback from Sellers and Account Managers. Positive feedback from clients participating in advocacy programmes. Qualifications Essential Fluent English speaker. Proven experience in a B2B Customer Marketing, Advocacy or Reference Management role. Experience working in enterprise services, SaaS or technology environments. Demonstrable track record building and managing client case study and reference programmes. Experience working directly with Sales and Account Management teams. Strong stakeholder management skills, including navigating client approvals and sensitivities. Excellent written communication skills with strong commercial judgement. Professional presence and confident client-facing communication style. Highly Desirable Experience in both services and product-led environments. Exposure to enterprise PR and communications processes. Experience establishing or managing Customer Advisory Boards. Familiarity with CRM systems and reference tracking tools. Core Competencies Positive, client-friendly energy. Commercially aware and relationship-focused. Confident engaging senior client stakeholders. Highly organised and process-oriented. Proactive and opportunity-driven. Trusted partner to Sales and Account teams. Salary and Benefits Base salary range: $70,000 - $85,000 plus incentives that align with individual and company performance. Benefits include medical, dental, and vision insurance; comprehensive employee assistance program; 401(k) retirement plan; paid time off and holidays; paid learning days. Job Details Location: USA, AZ. Work-at-Home. Language Requirements: English. Time Type: Full-time. Physical/Digital Requirements: Regular computer use, keyboard, telephone/headset, and office equipment. Work is generally sedentary. Application deadline: April 17th, 2026. Start date: Immediate. Equal Employment Opportunity Concentrix is an equal opportunity and affirmative action employer. We promote equal opportunity to all qualified individuals and do not discriminate in any phase of the employment process based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy or related condition, disability, status as a protected veteran, or any other basis protected by law. For more information regarding your EEO rights as an applicant, please visit the following websites: English, Spanish. Accommodation Concentrix welcomes and encourages applications from candidates with disabilities and is committed to providing an inclusive recruitment process. If you require reasonable accommodation, please contact View email address on click.appcast.io. All information will be treated confidentially and used solely to facilitate your participation in the recruitment process. Artificial Intelligence In our recruitment process, Concentrix may use artificial intelligence tools to assist in screening and assessing applicants. Work Authorization Only U.S. citizens or individuals with legal authorization to work in the United States will be considered for this position. #J-18808-Ljbffr