Director, Marketplace Advertising

The Director of Marketplace Advertising owns Ashley's enterprise-wide retail media strategy and execution across all marketplace platforms , with direct accountability for media efficiency, growth acceleration, customer acquisition, and profit-scaled advertising performance . This role serves as the central architect of retail media excellence , leading a team of marketplace media managers and analysts who execute campaigns across Amazon, Walmart, Home Depot, Wayfair, and emerging platforms. The Director operates as the performance marketing counterpart to platform Marketplace Managers , ensuring advertising investment is fully aligned to platform strategy, assortment priorities, promotional calendars, and profitability targets. This role is highly data-driven, highly cross-functional, and deeply commercial . Scope of Responsibility Channel Coverage: All national marketplaces Media Ownership: Sponsored Search, Display, DSP, Off-platform Retargeting Budget Ownership: Full retail media investment portfolio Primary Responsibilities Enterprise Retail Media Strategy & Performance Ownership Own and scale the marketplace advertising strategy across all platforms . Platform-specific media strategies Budget allocations Return thresholds ROAS

TACOS

New-to-Brand acquisition Incremental lift vs. organic sales Oversee: Keyword strategies DSP & display execution Full-funnel campaign architecture Ensure daily optimization across: Search term harvesting Implement standardized testing frameworks : Creative A/B testing Audience testing Budget elasticity modeling Media & Promotion Integration Partner with: VP of Ecommerce – Marketplaces Platform Marketplace Managers Marketing teams from other sales divisions Ensure all major events (Prime, Cyber, Holiday, Platform Tentpoles) are fully supported by: Forecasted media investment Conversion-ready content Inventory availability Prevent overspend, under-scale, and margin erosion during peak events. Team Leadership & Capability Building Build, lead, and develop a high-performance marketplace advertising team . Training & certification paths Lead team through: Performance accountability Weekly optimization rhythms Quarterly strategic planning Partner with BI and Analytics teams to: Standardize incrementality reporting Financial Governance & Budget Accountability Own: Forecasting Reforecasting ROI guardrails Partner with Finance on: Budget reallocation Event-based investment strategies Ensure profit-scaled growth , not just revenue-scaled growth. Serve as the primary retail media authority with: Marketplace ad teams DSP providers Lead: Quarterly business reviews New ad product testing Ensure platform compliance and brand safety. Own roadmap for: Feed-based advertising AI-driven forecasting Evaluate and implement: Third-party ad tech Attribution tools Qualifications Education Bachelor’s Degree in Marketing, Analytics, Business, or related field required MBA or advanced analytics coursework preferred Experience 8‑12 years of digital or retail media experience 5+ years leading marketplace advertising teams Direct ownership of: Multi-million-dollar marketplace media budgets ROAS‑ and TACOS-driven performance environments Deep hands‑on experience with: Amazon Ads Home Depot DSP platforms Experience in: Incrementality testing Creative performance optimization Retail + brand media convergence Core Skills & Expertise Marketplace DSP Performance Attribution Budget Forecasting & Optimization Algorithmic Bidding Strategy Creative Performance Testing Executive-Level Performance Storytelling Operates with extreme clarity and accountability Balances speed with financial discipline Highly analytical but commercially decisive Comfortable leading high-expectation performance teams Thrives in fast‑paced, algorithm‑governed ecosystems Seniority Level Director Employment Type Full-time Job Function Marketing, Advertising, and Sales Industries: Furniture and Home Furnishings Manufacturing and Retail Referrals increase your chances of interviewing at Ashley Furniture Industries by 2x. Benefits Medical insurance Vision insurance 401(k) Tuition assistance Disability insurance Paid maternity leave #J-18808-Ljbffr Ashley Furniture Industries