Regional Sales Manager

Title: Regional Sales Manager, East Company: Rishi Tea & Botanicals Location: Greater Washington DC Area About Rishi Tea & Botanicals Rishi Tea & Botanicals is one of the fastest-growing and category-leading premium tea brands in the U.S. Our remarkable teas and botanicals are served in tens of thousands of premier cafés, restaurants, and hospitality destinations globally, as we partner with the most respected names in the culinary and hospitality world. Founded in 1997 by Josh Kaiser, Rishi charted a new course for the tea industry: sourcing teas and botanicals from the world’s best producers, building long-term relationships directly with farmers, and bringing exceptional quality to market without compromise and with culinary creativity. As a result, Rishi has become a vanguard of Direct Trade within the tea industry. This philosophy defines our brand as both consumers and operators alike increasingly seek transparency, authenticity, and excellence. You will be the commercial driver and strategic voice of an internationally revered brand, representing a premium portfolio in chef-driven culinary environments, luxury hospitality, and high-volume specialty foodservice sectors . If you are a proven hunter who thrives on direct selling, understands distributor economics, and wants true business ownership over a high-profile territory, this is your next chapter. Why This Opportunity? True Market Ownership: Shape regional strategy, direct promotional execution, and control go-to-market decisions across a premier Western footprint. Premium Brand Prestige: Represent a globally sourced, high-integrity portfolio where culinary storytelling, ingredient integrity, and unmatched quality open doors. Executive Exposure: Collaborate directly with senior leadership to build commercial infrastructure and scale territory operations. What You’ll Own Revenue Growth: Drive regional volume through high-level direct selling and strategic distributor partnerships with premium culinary and natural/specialty retail networks. Pipeline Expansion: Prospect, negotiate, and close multi-unit, high-profile hospitality and strategic accounts. Distributor Management: Elevate regional distributor and broker performance through rigorous joint business planning and accountability. Team Leadership: Maintain an active field presence, mentoring, coaching, and developing a dedicated team of Territory Sales Representatives. Financial Performance: Partner cross-functionally with marketing, operations, and finance to maximize regional ROI, profitability, and budget efficiency. What We’re Looking For 5+ years of B2B sales experience in CPG / Food & Beverage (beverage, coffee, tea, wine, or artisanal specialty food background highly preferred). Proven Hospitality Track Record: Deep expertise navigating multi-unit hospitality accounts and broadline/specialty distributor networks. The Entrepreneurial Mindset: A natural ability to balance high-level strategic business forecasting with aggressive, hands-on market execution. Financial Acumen: Comfortable analyzing complex sales trends, managing promotional spend budgets, and optimizing customer profitability metrics. Featured Benefits Competitive base salary with performance-based incentives. Comprehensive Medical, Vision, and Dental insurance. Generous PTO structure, including dedicated paid volunteer days to support community initiatives. 401(k) program with company match. Deep product education and a collaborative, purpose-driven culture.