Lifecycle Marketing Manager

Company Name: IG US Holdings, Inc. Role: Lifecycle Marketing Manager Location: Chicago, IL - Hybrid 3 days/week in office We’re looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from acquisition through retention. You’ll drive trading account growth and sustained engagement through data-driven, personalized campaigns across email, SMS, push, and in-app messaging. You will lead a team and collaborate cross-functionally with Marketing, Product, Analytics, Creative, and Compliance to deliver on shared business KPIs. What You’ll Do: Develop and execute lifecycle marketing strategies to drive trading account growth and maximize customer lifetime value Own acquisition, activation, engagement, retention, and win-back targets across the customer journey Plan, build, and launch personalized multi-channel campaigns across email, SMS, push notifications, and in-app messaging Design and deploy automated campaigns leveraging behavioral triggers and lifecycle stage Manage marketing automation platforms and ensure seamless integration with our tech stack Optimization & Analytics Manage a rigorous CRO and experimentation roadmap to optimize full-funnel program performance Define success metrics and KPIs, monitor performance, and deliver regular readouts to leadership Use data analytics tools to derive actionable insights and drive continuous improvement Build sophisticated customer segmentation and personalization strategies at scale Lead and mentor a team of up to 3 lifecycle marketing professionals Partner with Product and Product Marketing to align lifecycle efforts with product launches and business goals Work with Creative to develop compelling messaging and assets that resonate with traders Coordinate with Compliance to ensure all communications meet regulatory requirements Present channel strategy and campaign results to cross-functional partners and executive leadership Who You Are: 5-7 years of lifecycle marketing experience building and scaling lifecycle programs 3+ years of people management experience Expert-level proficiency with marketing automation platforms Strong analytical skills with experience using data analytics tools and CRO/experimentation methodologies Deep experience with customer segmentation and personalization at scale Actively incorporates AI tools into day-to-day marketing workflows to drive smarter decisions and better outcomes Excellent communication and presentation skills Experience collaborating with Product, Analytics, Creative, Tech Ops, and Compliance Demonstrated ownership mindset with ability to execute end-to-end with autonomy Preferred Experience Background in fintech, trading platforms, or financial services Experience in regulated industries (FinTech, Wealth Management) Knowledge of FINRA and SEC marketing requirements Company Perks & Benefits Performance Bonuses Stock Purchase Options 401k Plan 20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday) 10 Paid Sick Days Pet Insurance Wellness & Mental Health Programs Charitable Donation Matching Daily catered lunch when in the office Full kitchen with snacks and beverages Shuttle to/from Metra Salary & Bonus Salary Range: $120,000 - $148,000 Salary offered will be based on the candidate’s level of experience and qualifications. Discretionary Performance Bonus: 8-12% of base salary based on individual and company performance. #J-18808-Ljbffr