Event Marketing Specialist

Event Marketing Specialist

Location: NYC (Hybrid)

Department: Marketing

Reports To: Marketing Director / Head of Marketing

About the Company

We are a rapidly growing healthcare-focused organization dedicated to improving engagement, education, and access across the healthcare ecosystem. Through innovative solutions and strategic partnerships, we connect stakeholders, build awareness, and support meaningful outcomes for customers and end users.

As we continue to grow, we are seeking an Event Marketing Specialist to plan and execute engaging events, strengthen customer and partner relationships, and develop marketing content that supports event success.

Position Overview

The Event Marketing Specialist will manage the planning, promotion, and execution of in-person and virtual events that increase brand awareness, deepen customer engagement, and support business growth.

This role combines event logistics, project management, content development, and cross-functional coordination. Working closely with Marketing, Sales, Business Development, and Customer Success, this individual will support the complete event lifecycle—from event selection and pre-event promotion through on-site execution, follow-up, and performance reporting.

The ideal candidate is an organized, detail-oriented marketer who enjoys creating engaging experiences and translating event activity into measurable results.

Key Responsibilities

Event Planning & Execution

• Plan, coordinate, and execute industry conferences, trade shows, customer events, networking programs, webinars, and partner events.
• Develop event plans, timelines, budgets, and checklists to keep deliverables on schedule and within budget.
• Manage logistics, including venue coordination, registration, travel arrangements, shipping, promotional materials, vendor communications, and on-site setup and breakdown.
• Coordinate internal staffing, event briefings, and preparation to ensure teams are ready to engage attendees.
• Manage sponsorship deliverables and exhibitor requirements to maximize brand visibility and participation.
• Serve as a primary point of contact for event organizers, venues, vendors, and internal stakeholders.

Event Promotion & Content Development

• Develop and coordinate pre-event, on-site, and post-event marketing campaigns to drive registration, attendance, and engagement.
• Create event-related content and collateral, including:
• Email invitations and follow-up campaigns
• Event landing page copy and registration communications
• Social media content
• Presentations and speaker materials
• One-pagers, brochures, signage, and promotional assets
• Customer stories and case studies supporting event messaging
• Collaborate with internal stakeholders and external design partners to deliver accurate, consistent, on-brand materials.
• Coordinate promotional schedules, approvals, and production deadlines.

Customer, Speaker & Partner Engagement

• Coordinate customer, partner, and speaker participation in events, panels, webinars, and promotional activities.
• Manage invitations, preparation materials, scheduling, and event-day communications.
• Partner with Sales and Customer Success to identify priority attendees and support meeting scheduling and relationship-building opportunities.
• Deliver a professional attendee experience through timely communications and responsive coordination.
• Support post-event engagement to maintain momentum with attendees, customers, and partners.

Lead Management & Cross-Functional Coordination

• Align event objectives, target audiences, messaging, and follow-up plans with Marketing, Sales, and Business Development.
• Coordinate lead capture processes and ensure event contacts are accurately entered into the CRM.
• Support timely lead handoffs and post-event follow-up with customer-facing teams.
• Maintain clear communication around event goals, responsibilities, deadlines, and results.

Event Operations & Performance Reporting

• Maintain the event calendar, project trackers, budgets, and inventory of promotional materials and event assets.
• Track registrations, attendance, engagement, leads, and event costs.
• Report on event performance, including cost per attendee, cost per lead, pipeline contribution, and ROI where measurable.
• Conduct post-event reviews and recommend improvements to promotion, logistics, attendee experience, and overall effectiveness.

Qualifications

Required

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field.
• 2+ years of experience in event marketing, event coordination, trade show management, marketing coordination, or a related role.
• Experience coordinating conferences, trade shows, customer events, webinars, or similar programs.
• Strong organizational and project management skills, with the ability to manage multiple events and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Experience creating marketing materials and coordinating promotional campaigns.
• Strong attention to detail and the ability to resolve logistical challenges in a fast-paced environment.
• Proficiency in Microsoft PowerPoint, Excel, and Word.

Preferred

• Experience supporting B2B or healthcare-related events and marketing programs.
• Familiarity with CRM and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
• Experience with event registration, webinar, or event management platforms.
• Proficiency with Canva or Adobe Creative Suite.
• Familiarity with email marketing and social media management tools.
• Experience tracking event budgets, lead generation, and performance metrics.

Key Skills

Event Planning & Execution | Trade Show Management | Webinar Coordination | Event Promotion | Marketing Communications | Content Development | Customer & Partner Engagement | Vendor Management | Budget Tracking | Lead Management | Cross-Functional Collaboration | Event Analytics & Reporting

Why Join Us?

Join a growing organization where your work will directly shape how customers, partners, and industry stakeholders experience our brand. You will collaborate with leadership and customer-facing teams while taking ownership of events that build relationships, generate engagement, and support business growth.