Marketing Coordinator

Marketing CoordinatorM/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving's drive to always "treat the customer right," we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation's leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis/St. Paul, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.Job SummaryThe Marketing Coordinator curates website content by editing, uploading, auditing, and measuring information that supports communities, homes, and plans. This role improves the quality and quantity of digital content, coordinates website and campaign activities with cross-functional teams and external vendors, and evaluates content accuracy and performance. The position applies foundational knowledge of search engine marketing and web analytics to support digital visibility, lead generation, and the online customer experience.Duties and Responsibilities (includes but not limited to)Edits, uploads, and audits website content, including writing and revising valid Hypertext Markup Language (HTML) content in accordance with brand and technical standards.Coordinates assigned marketing project tasks and workflows to support timely, accurate completion of digital content and campaign deliverables.Supports cross-functional teams through education, training, and guidance on website content processes, standards, and tools.Analyzes and audits referral websites for content accuracy, traffic performance, and opportunities for improvement.Monitors and researches lead generation activity and digital performance trends to identify content and campaign insights.Compiles, validates, and analyzes website, campaign, and lead data for recurring and ad hoc performance reports.Contributes to digital content brainstorming and campaign planning by recommending content topics, formats, and improvements based on performance information.Coordinates with external vendors and cross-functional partners to execute and measure digital marketing campaigns and website content initiatives.