Social Media Marketing and Enrollment Specialist

Benefits: 401(k) 401(k) matching Competitive salary Dental insurance Employee discounts Opportunity for advancement Paid time off Training & development Vision insurance Wellness resources Position Summary The Learning Experience (Multi‑site Child Care Center Organization) is seeking a highly energetic, creative, and results‑driven Social Media & Enrollment Manager to strengthen the organization's online presence while driving enrollment growth. This role combines social media marketing, digital marketing, content creation, relationship‑building, and admissions support to help families discover, connect with, and enroll at our center. The ideal candidate is social media savvy, outgoing, organized, and passionate about creating exceptional first impressions for prospective families. Key Responsibilities Social Media & Brand Marketing Manage and grow the center’s social media presence across Facebook, Instagram, TikTok, and other digital platforms Create engaging photo, video, and written content showcasing classroom activities, center culture, special events, and educational programs Develop and execute monthly content calendars and marketing campaigns Monitor social media engagement and respond professionally to comments, messages, and inquiries Increase online visibility, parent engagement, and community awareness Capture high‑quality photos and videos while ensuring compliance with center policies and permissions Promote events, enrollment campaigns, seasonal programs, and community partnerships Track social media performance metrics and recommend growth strategies Collaborate with Organization's Digital Marketing Agency to optimize fund allocation, effectiveness and ROI metrics Maintain a polished, consistent, and professional brand image online Enrollment & Family Engagement Respond promptly to all enrollment inquiries through phone, email, website, and social media channels Build relationships with prospective families and guide them through the enrollment process Schedule and facilitate engaging center tours in collaboration with Center Management Follow up consistently with leads to maximize conversion from inquiry to enrollment Maintain accurate lead tracking and enrollment records Support Center Management in family onboarding and ensuring an exceptional customer experience Collaborate with center leadership to meet enrollment and retention goals Qualifications Bachelor's degree in Digital Marketing or Marketing Minimum of 2 years of experience in social media marketing, digital marketing, and customer engagement Strong understanding of Instagram, Facebook, TikTok, Canva, and content creation tools Excellent communication and interpersonal skills Comfortable speaking with families and conducting tours Creative thinker with strong organizational skills Ability to multitask in a fast‑paced Passion for early childhood education and community engagemenenvironment Photography, video editing, and graphic design skills are a plus Ideal Candidate Traits Outgoing and personable Creative and trend‑aware Self‑motivated and results‑oriented Strong follow‑up and relationship‑building abilities Positive attitude with strong professionalism Success Metrics Increased enrollment inquiries and tour conversions Growth in social media engagement and followers Strong online reputation and community visibility Positive family experience from inquiry through enrollment Compensation Competitive salary based on experience, with potential incentives tied to enrollment growth, lead conversion, and marketing performance. #J-18808-Ljbffr Learning Experience Corp