Land Acquisition and Market Intelligence Manager

Job Description

Job Description

Position Summary:

The Land Acquisition & Market Intelligence Manager is the analytical and market-facing engine of the Denver Division's land strategy. This manager-level individual contributor will help identify and evaluate residential land opportunities; lead market, feasibility, and transaction analysis; coordinate due diligence; and give division leadership a current view of market conditions. The Manager owns the division's acquisition analysis and market-intelligence function and converts competitive, consumer, financial, and site-level data into recommendations that guide land investment, underwriting, product, pricing, community positioning, and the Division Strategic Plan.

Essential Duties:

Market Intelligence & Competitive Research

• Own accurate, timely Competitive Market Assessments (CMAs) for active communities and potential acquisitions, tracking competitor pricing, net pricing, incentives, sales pace, lot releases, product, specifications, buyer profile, and new and resale inventory.
• Conduct regular fieldwork, including competitive shops, floorplan and specification reviews, site inspections, and submarket-perception checks, to validate third-party and internal data.
• Maintain reliable competitor, selling-effort, buyer-group, and submarket data coding in division and third-party platforms, including Zonda or comparable tools.
• Monitor macroeconomic, demographic, employment, migration, affordability, permit, resale, and housing-supply trends and translate them into division-specific implications.
• Develop and maintain a fact-based point of view on Colorado submarkets, competitive positioning, risks, and emerging opportunities. 
• Produce recurring pricing and positioning analyses for active, feasibility, and pre-feasibility communities, including base and adjusted price-position charts, sales pace, incentives, and new and resale activity.
• Partner with sales, marketing, product / NPD, purchasing, finance, and land teams to recommend target buyer, product lineup, specifications, pricing, release strategy, and competitive positioning.

 

Underwriting, Feasibility, Investment Analysis & Approvals

• Prepare objective pre-feasibility and feasibility market-positioning submittals, including demand studies, site validation, cannibalization analysis, pricing, pace, buyer profile, product recommendations, and underwriting targets.
• Identify key assumptions, risks, constraints, opportunities, and information gaps; test downside and alternative scenarios and clearly distinguish verified facts from assumptions requiring further diligence.
• Prepare decision-ready project summaries, market analyses, presentations, and investment materials for Division and Corporate Land Committee or other required approvals.
• Support the evaluation of zoning, entitlement pathways, municipal requirements, infrastructure, impact and tap fees, utility availability, development timing, and other factors affecting site feasibility and value.
• Coordinate cross-functional due diligence with land development, forward planning, legal, finance, purchasing, sales, marketing, construction, and outside consultants.

 

Strategy, Reporting & Cross-Functional Leadership

• Establish consistent processes, data standards, and reporting cadences for land and market intelligence; continually improve the quality, speed, and usefulness of division analysis.
• Support the annual Division Strategic Plan with market sizing, submarket rankings, competitive positioning, supply-and-demand analysis, and land pipeline recommendations.

Land Sourcing & Pipeline Development

• Support the identification and evaluation of residential land acquisition opportunities consistent with the division's growth objectives, product strategy, and approved submarket priorities.
• Use GIS, zoning and comprehensive plans, ownership records, real estate databases, and field reconnaissance to assess site availability, suitability, competitive context, and development potential.
• Build relationships with landowners, brokers, developers, municipalities, consultants, and other market participants to strengthen the opportunity pipeline and local market knowledge.

Required Qualifications:

• Bachelor's degree in Real Estate, Finance, Economics, Business, Urban Planning, Statistics, or a related field.
• 4-7 years of progressively responsible experience in land acquisition, residential development, homebuilding, market intelligence, feasibility, or related real estate analysis.
• Advanced Excel and demonstrated ability to build, audit, and explain land acquisition pro formas, sensitivities, and investment-return analyses.
• Ability to integrate field research, internal performance, third-party data, consumer insights, and macro trends into objective, decision-ready recommendations.
• Working knowledge of residential entitlement, zoning, due diligence, infrastructure, development costs, municipal fees, and transaction structures.
• Strong written, verbal, presentation, and relationship-building skills, with the judgment and confidence to influence decisions using data.
• Highly organized and detail-oriented, able to manage multiple opportunities, deadlines, and cross-functional workstreams in a fast-paced environment.
• Valid driver's license, reliable transportation, and ability to travel regularly throughout Colorado for competitive shops, site inspections, municipal meetings, and industry events.

Why Work for Trumark?

• Work with a team that values you! Trumark offers a direct career path with an open seat for you at our table.
• We embody our mission to Live Well. Trumark Homes is dedicated to creating communities that foster an enthusiasm to connect, the strength to aspire and the compassion to give back. For approximately every 50 homes we build, we work with charity: water to provide and serve approximately 200 people with fresh, clean water.
• Exceptional Medical Benefits.
• Monthly wellness stipend.
• 401k with company matching, we are helping you plan for future retirement.
• Compensation range: $135k-$145K + competitive bonus.