Senior Regional Marketing Manager

Job Description

Job Description

About the Role
We are seeking a dynamic and results-driven Senior Regional Marketing Manager to join our residential service company specializing in HVAC, plumbing, and electrical home services. As the Regional Marketing Manager, you will play a pivotal role in driving our brand awareness, customer acquisition, and revenue growth. This is an exciting opportunity to shape our marketing strategies, execute impactful campaigns, and make a meaningful impact on our business.

Why You’ll Want to Work Here:  

• Core values that we live every day – not just words on a page:
• We Win Together, Today Not Tomorrow, Performance Not Politics
• Performance Pay directly tied to results – Get what you deserve
• Benefits you will use – Full medical, dental, and vision packages including fully employer paid options
• Secure your financial future – 401(k) with company match
• Speed and scale – Work with a company that operates at the speed of a start up with the investment backing of institutional investors
• We invest in your future – leadership training that directly results into bigger career opportunities
• Learn on the job – continuous education stipends available

Regional Marketing Manager Key Responsibilities:

• Develop and implement comprehensive marketing strategies and plans to drive brand awareness, lead generation, and customer retention for an assigned region of partner companies.
• Conduct market research and analysis to identify market trends, customer needs, and competitive landscape.  Implement innovative approaches to enhance marketing effectiveness and stay ahead of the competition.

• Lead Multi-Channel Campaign Execution through effective agency management. Create impactful marketing campaigns across digital (SEO, paid search, email, social), content, and traditional channels to engage customers and generate demand.
• Manage the company's digital presence, including website, social media platforms, and online directories through agency management. Optimize content to enhance organic visibility and engagement.

• Collaborate with cross-functional teams, such as sales, operations, and product development, to align marketing initiatives with business goals and drive synergies.
• Monitor and analyze marketing campaign performance, track key metrics, and provide actionable insights and recommendations for continuous improvement.
• Manage marketing budgets in partnership with local GMs and local marketing support teams and allocate resources effectively to maximize ROI and meet financial targets.
• Build and maintain strong relationships with external partners, agencies, vendors, and media outlets to drive strategic partnerships and enhance brand exposure.
• Create best practice toolkits to empower local marketing teams to deliver hyper local high performance marketing campaigns to deliver increased  

5 Big Things – What Success Looks Like

1. Drive Regional Growth with Tailored Marketing Strategies: Develop and execute data-driven marketing plans that fuel brand awareness, lead generation, and customer retention across a portfolio of partner companies in your assigned region.
2. Lead Multi-Channel Campaign Execution: Create and manage impactful marketing campaigns across digital (SEO, paid search, lifecycle, social), content, and traditional channels to engage customers and generate demand.
3. Optimize Performance Through Insights and Innovation: Analyze campaign results, track KPIs, and implement innovative strategies to stay ahead of market trends and continuously improve marketing effectiveness and ROI.
4. Empower and Enable Local Teams: Partner with local General Managers and marketing support teams to manage budgets, allocate resources, and build toolkits that enable high-performance, hyper-local execution.
5. Collaborate and Build Strategic Partnerships: Work cross-functionally with sales, operations, and product teams while maintaining strong external relationships with agencies, vendors, and media to maximize brand exposure and campaign impact .

Regional Marketing Manager Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Proven experience as a Marketing Manager or similar role, preferably in the home services industry or related field.
• Strong strategic and execution-oriented thinking and ability to develop and execute marketing strategies aligned with business objectives.
• In-depth knowledge of digital marketing channels, analytics tools, and marketing automation platforms.
• Experience in managing and optimizing PPC campaigns, SEO, social media advertising, and lifecycle marketing.
• Analytical mindset with a data-driven approach to decision-making and campaign optimization.
• Creative thinker with a passion for innovation and staying ahead of marketing trends.
• Proficiency in marketing software and tools, such as Google Analytics, CRM systems, and project management platforms.

Regional Marketing Manager Interpersonal Qualifications:

• Customer service focus and mindset, putting our employees and Partners first, with excellent ability to communicate and develop relationships.
• Exceptional problem-solving and conflict resolution abilities to improve things both big and small.
• Highly organized, ability to act quickly while still having attention to detail.
• Hold yourself to a higher standard and exhibit a high level of integrity.

Company:  

Legacy Service Partners (LSP) is a national leader in residential HVAC, plumbing, and electrical services. Since 2021, we've partnered with over 30 local brands across 16 states—and we’re growing fast . We exist to serve our Partners and fuel their success. Our role is to create unmatched growth opportunities for our brands so they can better serve their employees, their customers, and their communities. We do this by providing a wide range of world-class resources to support and enhance our local management teams.

Legacy Service Partners is an equal opportunity employer, considering all applicants for employment regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, sexual orientation, genetic information, or any other characteristic protected by state of federal law.