Digital Arena Marketing Specialist

The HEAT Group is seeking a creative, culturally plugged-in Digital Arena Marketing Specialist to drive the social media presence and event-day marketing strategy for Kaseya Center. This role is the daily voice of one of the country's premier live entertainment venues, creating content that moves fans, drives ticket sales, and puts Kaseya Center on the map for every major concert and event. You will represent Billboard Magazine's 2026 Top East Coast Arena to a global audience of concert-goers and event fans capturing moments, building community, and telling the Kaseya Center story every day. If you live and breathe live entertainment, know your way around a content calendar, and can turn a trending sound into a brand moment, this role was made for you. Essential Duties and Responsibilities Own the daily content calendar for Kaseya Center social media ideating, creating, scheduling, and publishing across Instagram, TikTok, X, and Facebook Serve as the on-the-ground content creator at concerts and events, capturing real-time moments that drive engagement and attendance Develop and execute fan engagement activations, onsite and offsite, that deepen the event-day experience and support lead generation goals Support artist hospitality coordination to elevate the backstage experience and build relationships that benefit the venue's reputation Showcase Kaseya Center food, beverage, and in-venue experiences through compelling content that drives on-site spend and shareability Partner with the Content and Creative Services teams to ensure all Kaseya Center output is on-brand, consistent, and aligned with the broader HEAT Group voice Partner with Senior Manager of Arena Marketing to support in all show and event announces, presales and onsales Organize all announce and onsale timelines, supporting Arena Enterprise team in staying up to date on all dates and information Other duties assigned by the Director of Digital Program Desired Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Education and/or Experience Bachelor's degree in Marketing, Communications, or a related field; or 2–3 years of experience in social media, brand marketing, or live entertainment; or equivalent combination of education and experience. Hands-on experience managing brand accounts on Instagram, TikTok, X, and Facebook. Photography skills and proficiency in Adobe Creative Suite (Photoshop, Premiere, or CapCut) a plus. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, age, disability, marital status, sexual orientation, pregnancy, genetic information, national origin, citizenship status, veteran status, and any other legally protected status entitled to protection under federal, state, or local anti-discrimination laws. EOE & DFWP #J-18808-Ljbffr Miami HEAT