Product & Solutions Marketing Manager - Integrated Marketing

When you’re the best, we’re the best. We instill an environment where employees feel engaged, satisfied and able to contribute their unique skills and talents while living and working as their authentic selves. We provide extensive opportunities for personal and professional development, building both employee competence and organizational capability to fuel exceptional performance through an inclusive environment both now and in the future. Summary: In this role, you will drive market intelligence, product positioning, and go-to-market initiatives that support growth, retention, and client engagement. You will collaborate with product, sales, and marketing teams to understand buyer needs, develop compelling value propositions, and create strategies that connect product capabilities to client outcomes. You will help ensure offerings are effectively positioned in the market and supported with the tools, messaging, and insights needed to achieve business objectives. Responsibilities Conduct market research, competitive analysis, industry monitoring, and client insight gathering to identify opportunities and market trends. Support development and refinement of ideal customer profiles, personas, and buying groups using segmentation and behavioral data. Collaborate with product management to develop positioning frameworks and messaging that clearly communicate product value. Develop product launch plans that align with marketing strategies and business objectives. Coordinate cross-functional activities that support go-to-market execution and product adoption. Assist in evaluating pricing and packaging strategies based on market conditions and competitive positioning. Create and maintain product marketing collateral, sales tools, FAQs, product briefs, and battle cards, leveraging AI-enabled solutions where appropriate. Partner with sales enablement teams to develop training materials, onboarding resources, and field readiness programs. Gather and synthesize feedback from clients, sales teams, and market sources to inform product strategy and marketing optimization. Track and analyze key performance indicators, including engagement, pipeline contribution, win/loss trends, and content utilization. Qualifications Relevant degree preferred. 2 or more years of relevant experience required. Knowledge of product marketing, market research, and go-to-market strategy development. Experience developing product positioning, messaging, and sales enablement materials preferred. Strong analytical skills with the ability to interpret market, customer, and performance data. Excellent written, verbal, and presentation communication skills. Ability to collaborate effectively across product, sales, marketing, and client-facing teams. Experience using marketing technology, analytics platforms, and AI-enabled productivity tools preferred. Strong project management and organizational skills with attention to detail. #LI-JS1 Estimated Hiring Range: At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $59,600.00 to $101,200.00. This position is also incentive eligible. Vizient has a comprehensive benefits plan! Please view our benefits here: Equal Opportunity Employer: Females/Minorities/Veterans/Individuals with Disabilities The Company is committed to equal employment opportunity to all employees and applicants without regard to race, religion, color, gender identity, ethnicity, age, national origin, sexual orientation, disability status, veteran status or any other category protected by applicable law. Working at Vizient means making a difference in today’s dynamic health care industry, every day. Our mission is to connect health care organizations and providers with the knowledge, solutions and expertise that enable them to accelerate their clinical and operational performance. Vizient is based in Dallas and has offices in 20 metropolitan areas across the United States. We have 4,000 employees with a breadth of expertise, experience and compassion, who are eager to develop and implement solutions that advance health care for the greater good. Across our enterprise of companies, we have the scale and depth to deliver exponential impact across the continuum of care: Provista – Proven supply chain partner specializing in extended, diagnostic and preventive care facilities, including surgery centers, home health and senior living Apexus – The exclusive contractor for 340B Drug Pricing Program, managed by the Health Resources and Services Administration aptitude – The industry’s first online direct contracting market, supporting self-contracting activity between hospitals and suppliers. Sg2 - Providing a unique blend of analytics, intelligence, consulting and education to enable health system leaders to integrate strategic growth and performance across the continuum of care. Click here for Vizient Careers Home Page.