Senior Vice President of Marketing

Senior Vice President of Marketing

About the Company

Well-established commercial bank

Industry
Banking

Type
Privately Held, VC-backed

Founded
1964

Employees
201-500

Funding
$11-$25 million

Specialties

• commercial lending
• commercial real estate lending
• business banking
• commercial banking
• business lending
• personal banking
• and msb

About the Role

The Company is seeking a Senior Vice President/Marketing Director to lead the development and execution of comprehensive, integrated marketing strategies. The successful candidate will be responsible for driving the acquisition, retention, and expansion of client relationships across all business lines and channels. This role demands a deep understanding of the digital landscape, and the ability to deliver holistic marketing solutions that enhance the client experience. The Marketing Director will oversee the implementation of digital banking and marketing programs, lead demand generation efforts, and ensure consistent brand messaging and visual identity. They will also be tasked with managing a team, setting KPIs, and fostering a culture of continuous improvement and innovation. Applicants for the Marketing Director position at the company should have a proven track record in client acquisition, retention, and growth strategies within the banking industry. A high level of proficiency with digital banking platforms and marketing technology is essential, as is the ability to optimize the sales funnel and support executive leadership. The role requires excellent analytical, problem-solving, presentation, and managerial skills, as well as the capacity to coach and mentor colleagues. The ideal candidate will be adept at market research, and be able to translate business needs into actionable marketing strategies. A commitment to compliance with relevant policies, laws, and regulations is also a key requirement for this role.

Hiring Manager Title
EVP / Chief Deposit Officer

Functions

• Marketing