Channel Marketing Specialist

Channel Marketing Specialist When you work at Trex, you're helping to grow and enhance a true original. You join a company that boldly launched an entire industry and still leads the way. The Channel Marketing Specialist executes regional marketing initiatives in close partnership with regional sales teams and channel partners. This role is responsible for supporting key account development, local market activation, and in-store execution while ensuring alignment to corporate brand standards and marketing strategy. Responsibilities Support regional sales teams on strategic key account plans by executing agreed‑upon marketing tactics. Advise channel partners on co‑op marketing investments, ensuring compliance with program guidelines. Support in‑store execution including merchandising, signage, displays, and point‑of‑sale materials. Coordinate and execute local events, promotions, and trade shows. Support both traditional and digital local marketing initiatives, including print, radio, outdoor, paid search, and social. Assist accounts with local online visibility (store listings, ratings, reviews, and basic local SEO). Partner with Sales, Product Marketing, and Brand Marketing to activate national programs locally. Coordinate with agencies, vendors, and internal stakeholders to ensure on‑time delivery of regional marketing initiatives. Track executional details, timelines, and budgets for assigned programs. Track program activities, co‑op usage, and basic performance metrics. Provide feedback and insights from the field to inform future marketing strategies. JOB LOCATION Winchester, Virginia, United States POSITION TYPE Full‑Time/Regular Experience We are looking for leaders with a Bachelor's degree in Marketing, Business, or related field and 25 years of experience in field, channel, or regional marketing. Strong execution, organization, and communication skills. Experience working with sales teams and external partners preferred. Regional market travel up to 50% Must be able to lift up to 50lbs with help to support display execution SALARY Base Salary Range: $65,000 to $80,000 annually. The salary range provided serves as a general guideline for potential compensation for this position. It reflects the base salary and does not account for other benefits or additional compensation opportunities that may apply. This role is also eligible for further compensation through an annual/sales bonus, in addition to the base salary. At Trex, individual base salaries are determined based on various factors, including relevant skills, qualifications, experience, and geographic location. We are committed to maintaining pay equity and consider the internal equity of our existing team members when finalizing compensation offers. Benefits & Perks Time Off: We'll give you paid holidays and paid vacation. Health, Dental, and Vision Insurance: Choose from a variety of options. We'll cover a generous share of the cost. Plus, you can earn lower rates through our wellness program. 401(k) With Company Match: Save for your retirement and we'll match it dollar for dollar. Tuition Reimbursement: We're all about lifting each other to the next level. When you're ready to get the degree, we'll pick up part of the tab. Training and Education: We offer dozens of options to boost your performance both online and on‑site nearby. Stock Purchase Program: Invest in Trex at a discounted price. Employee Discount Program: When you make the World's No. 1 Decking Brand, you'll probably want to enjoy the finished product yourself. We'll give you a discount. EO Trex is proud to be an Equal Opportunity Employer. We are committed to creating a diverse and inclusive environment for all employees and do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. All qualified applicants will receive consideration for employment without regard to these or any other characteristics protected by law. E-VERIFY Trex participates in E-Verify to confirm the employment eligibility of all newly hired employees. E-Verify is a web-based system operated by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) that allows employers to electronically verify the employment eligibility of their employees. For more information, please visit Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr