Senior Product Manager II- Commerce and Personalization

Commerce Personalization Manager

Technology is at the heart of Disney's past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney's media business globally.

The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company's media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.

Here are a few reasons why we think you'd love working here:

Building the future of Disney's media: Our Technologists are designing and building the products and platforms that will power our media, advertising, and distribution businesses for years to come. Reach, Scale & Impact: More than ever, Disney's technology and products serve as a signature doorway for fans' connections with the company's brands and stories. Disney+. Hulu. ESPN. ABC. ABC News…and many more. These products and brands – and the unmatched stories, storytellers, and events they carry – matter to millions of people globally. Innovation: We develop and implement groundbreaking products and techniques that shape industry norms, and solve complex and distinctive technical problems.

Product Management is responsible for driving the overall user experience, feature strategies and concepts, and engagement paradigms for Disney Entertainment & ESPN's global portfolio of consumer-facing streaming and digital products – including Disney+, Hulu, ESPN, ABC, ABC News, Nat Geo, Marvel, and Star Wars.

Team Description:

The Commerce Product team is responsible for the subscriber journey across our streaming portfolio - including Disney+, Hulu, and ESPN. We own acquisition, monetization, retention, and lifecycle experiences that serve millions of subscribers globally.

Within Commerce, the Commerce Personalization team owns our ML-powered decisioning engine that personalizes offers, promotions, and recommendations across multiple subscriber touchpoints throughout the user journey.

This role will drive strategy and execution of our unified commerce personalization engine across the full user journey. You'll partner closely with ML Engineering, Data Science, product, and Analytics teams to drive a three-track roadmap: model improvements, data expansion, and surface experiments.

What You'll Do:

• Own personalization platform strategy and roadmap: Drive three parallel workstreams (model improvements, data expansion, surface experiments) to maximize subscriber lifetime value across key Commerce touchpoints
• Define and socialize North Star metrics: Establish success criteria for all personalization experiments; ensure consistent measurement across surfaces
• Partner with ML/Data Science to build better models: Translate business problems into model requirements and success criteria
• Build new personalization capabilities: Spec and launch propensity models, cross-surface offer orchestration (decide where to show offers, not just what ), and unauthenticated personalization
• Design and ship high-impact experiments: Run A/B tests across surfaces with clear LTV success criteria and guardrails (retention, revenue, and engagement)
• Ensure model quality and rigor: Establish randomization infrastructure, LTV-native model training, unbiased training data pipelines, and holdout groups
• Coordinate cross-functionally without direct authority: Align with product, data science, analytics, and lifecycle/marketing teams on shared goals and experimentation frameworks
• Prioritize investment based on ROI: Determine trade-offs between model improvements vs. surface expansion using LTV impact data
• Communicate strategy and results to leadership: Present regular updates and business reviews on portfolio impact; write strategy memos with hypothesis-driven framing and validation gates

Required Qualifications & Skills:

• 7+ years of product management experience shipping consumer products at scale (millions of users)
• Proven track record partnering with Data Science/ML Engineering to build and ship production ML models (recommender systems, propensity models, ranking algorithms, personalization platforms)
• Deep understanding of A/B testing, experimentation frameworks, holdout design, statistical significance, and measuring incrementality
• Experience with subscription businesses, pricing, promotions, lifecycle optimization, growth, or monetization
• Data-driven decision-making: comfortable defining success metrics, interpreting experiment results, making go/no-go decisions based on data
• Cross-functional leadership: ability to influence ML Engineering, Data Science, and surface PMs without direct authority; skilled at building consensus across competing priorities
• Strong stakeholder management
• Clear communicator: translates complex ML concepts into business language and vice versa; writes crisp strategy documents and presents effectively to leadership
• Experience working in fast-paced, high-growth environments with ambiguous problem spaces

Preferred Qualifications:

• Experience with ML serving infrastructure and personalization platforms (Metaflow, Kubeflow, or similar)
• Built recommendation or ranking systems at scale for complex, multi-SKU product surfaces
• Worked with prediction models to evaluate experiments or prioritize product investments
• Experience coordinating personalization across multiple surfaces to ensure consistent messaging and avoid signal cannibalization
• Background at companies with mature personalization and experimentation cultures (streaming, subscription, e-commerce, or similar)
• SQL proficiency: can write queries to pull experiment data, validate model outputs, and debug attribution issues
• Understanding of ML model constraints: online vs. offline models, training data bias, model architecture trade-offs, feature engineering
• Experience leading cross-functional initiatives in matrixed organizations that required influencing without direct authority
• Track record of defining and shipping challenger models or model improvements that drove measurable business impact

Required Education:

• Bachelor's degree in Computer Science, Information Systems, Software, Electrical or Electronics Engineering, Business, Economics, Statistics, or comparable field of study, and/or equivalent work experience

The hiring range for this position in San Francisco, CA is $170,500 - $228,600 per year, in Santa Monica and Glendale, CA is $155,700 - $208,700 per year, and in New York, NY is $163,100 to $218,700 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment and ESPN Product & Technology:

At Disney Entertainment and ESPN Product & Technology, we're blending imagination and innovation to reimagine the ways people experience and engage with the world's most beloved stories and products. Our work is wide-ranging and deeply sophisticated. We create amazing experiences, transform the future of media, and build products and platforms that enable the connection between people everywhere and the stories and sports they love.

Disney's ability to marry world-class technology with one-of-a-kind creativity makes us unique. It is at the heart of our past, present, and future. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with Disney Entertainment & Sports LLC, which is part of a business we call Disney Entertainment and ESPN Product & Technology.

Disney Entertainment & Sports LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving